Radio Direct Sales Executive ( location: North England)

GB News; Barnard Castle; On-site; GBP 25,000 - 35,000; Full time

Job summary

GB News is seeking a dynamic Radio Direct Sales Executive to drive revenue through selling advertising opportunities. The role involves building client relationships, tailoring marketing solutions, and exceeding sales targets in a fast-paced environment. Ideal candidates will have strong media sales experience and a proactive attitude.

Benefits

Competitive base salary plus commission

Car allowance or company vehicle

Dynamic and creative work environment

Opportunities to work on exciting campaigns

Qualifications

• 1-2 years of experience in media sales, radio advertising, or B2B direct sales preferred.
• Strong communication and negotiation skills are vital.
• Ability to maintain client relationships and manage time effectively.

Responsibilities

• Prospect new advertising clients through various outreach methods.
• Maintain relationships with existing clients for revenue growth.
• Prepare and deliver compelling sales presentations.

Skills

Communication

Negotiation

Presentation

Sales

Organizational Skills

Time Management

Relationship Building

Self-Starter

Tools

MS Office

Job description

Role Summary:

We are looking for an energetic, results-driven Radio Direct Sales Executive to join our commercial team. In this role, you will be responsible for selling advertising and sponsorship opportunities directly to local businesses. You will play a key role in generating revenue by developing strong client relationships and creating tailored marketing solutions that help businesses grow through the power of radio.

Key Responsibilities:

· Prospect and develop new direct advertising clients through cold calling, networking, and face-to-face meetings.

· Maintain and grow relationships with existing direct clients to ensure repeat business and long-term revenue growth.

· Identify client needs and craft customized advertising solutions using on-air, digital, and promotional opportunities.

· Prepare and deliver compelling sales presentations and proposals.

· Meet and exceed monthly and quarterly sales targets.

· Work closely with creative and production teams to ensure campaigns are executed effectively and on time.

· Maintain accurate records of sales activity internal CRM systems.

· Stay up to date with market trends, competitive media, and industry insights to effectively position our brand.

Qualifications & Skills:

· Proven experience in media sales, radio advertising, or B2B direct sales (minimum 1–2 years preferred).

· Excellent communication, negotiation, and presentation skills.

· Ability to build rapport and maintain strong relationships with a wide range of clients.

· Self-starter with a results-driven attitude and the ability to work independently.

· Strong organizational and time management skills.

· Knowledge of local business landscape and marketing trends.

· Proficiency in MS Office.

What We Offer:

· Competitive base salary plus commission.

· Car allowance or company vehicle (depending on location).

· Access to a dynamic and creative work environment.

· Opportunities to work on exciting campaigns with recognizable brands.