Qualitative Strategy Director - Culture, Behaviour And Strategy

Join a pioneering insights agency where big qual , cultural strategy , behavioural science , smart quant and disruptive AI meet to craft impactful growth strategies for some of the most iconic and innovative brands.

We’re searching for a Qualitative Research Director who thrives on curiosity , creativity , and strategic leadership . If you're passionate about understanding people and culture, and ready to guide a dynamic team in delivering insights that inspire and innovate, this is your next career move.

The Agency : Where Innovation Thrives

• A thriving national presence with offices across Australia, servicing global and local brands.
• Trailblazing frameworks : Fusing qual, quant, cultural strategy, behavioural science, and AI to disrupt traditional research methods.
• Purpose-driven culture : Committed to inclusivity, sustainability, and making a positive impact on the industry, people, and community.
• Flexibility and wellbeing : Offering hybrid working, premium salaries, bonuses, and tailored benefits to suit your lifestyle.

Your Role : Lead, Innovate, Transform

As Qualitative Research Director , you will :

• Shape client relationships : Be the trusted advisor, identifying opportunities to deepen partnerships and elevate their thinking.
• Design and lead : Create bespoke research frameworks that combine creativity, theory, and cutting-edge methodologies.
• Deliver powerful insights : Use a variety of qualitative techniques—ethnography, workshops, social listening—to uncover actionable insights.
• Inspire your team : Mentor and guide a talented group of researchers, fostering growth and delivering excellence.
• Stay ahead of the curve : Write thought-leadership pieces on emerging trends and cultural shifts to position yourself as an industry leader.

What You Bring

• Deep expertise in qualitative research : A career built in agency or consultancy settings, with a focus on consumer behaviour, brand strategy, and innovation.
• Leadership acumen : Proven ability to inspire teams and deliver outstanding results for clients.
• Commercial impact : A knack for translating insights into tangible, strategic actions that drive growth.
• Curiosity and creativity : A genuine passion for understanding people, culture, and the ever-changing market landscape.

Ready to lead the charge and make your mark? Send your CV to Rowan Haylett at [emailprotected] or call 0449 880 582 for a confidential chat. This is your opportunity to drive change, challenge thinking, and inspire impact in the world of insights.