Qualitative Research Director

Spalding Goobey; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Job summary

Spalding Goobey in London (Hybrid) is an independent qualitative boutique and strategy consultancy with offices in London and research across five continents. They are known for smart thinking, perceptive consumer insight, and pioneering methodologies in packaging, visual brand language and creative development.

We seek candidates for a leadership role with solid consumer qual research experience (f2f and online).

Qualifications

• Solid consumer qualitative research experience in both face-to-face and online formats.
• Experience leading teams and directing proposals/pitches.
• Ability to develop compelling content and insights for clients and internal teams.

Skills

Leadership

Qualitative research

F2F interviews

Online research

Proposals & pitches

Job description

London (Hybrid)

With offices in London and conducting research across five continents, this independent qual boutique and strategy consultancy has a reputation for smart thinking and being perceptive to the ever-evolving consumer landscape. They provide global insight and consumer-grounded design guidance for many of the world’s most recognisable CPG brands.

They have pioneered many innovative methodologies across multiple disciplines including packaging, visual brand language, and creative development. This often leads to NPD and innovation work and broader strategy pieces.

They are well organised and meritocratic and encourage a culture of having an opinion. They leave space in their workflow for genuine thinking time as they pride themselves on remaining creative and innately tuned into the cultural context of their work.

We seek candidates with solid consumer qual research experience - both f2f and online. This is a leadership position internally and an open attitude to new business will be expected. This does not mean cold calling or target driven outreach. It's about a proactive approach to content development and being active on social channels and events. Of course, at director level you will be involved in proposals and pitches.

You should be able to lead by example to inspire the team, challenge them, develop them, encourage their creativity, raise levels of productivity and to have fun.