Associate Director - Qualitative

Ipsos; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Pension contribution

Income protection & life assurance

Health & wellbeing

Professional development

Hybrid work model

Job summary

Ipsos is seeking an Associate Director in Qualitative for FMCG, to lead cutting-edge global research programs, shaping insights for major clients across markets including Japan, Italy and Sweden. You will manage multi-market studies, oversee proposals, and drive strategic storytelling.

This role offers a hybrid work model with travel, opportunities to progress toward a Research Director, and a collaborative team of 1300 specialists.

Qualifications

• Experience in qualitative market research with client management.
• Ability to lead multi-market/global research programmes.
• Strong communication and storytelling skills.
• Experience in FMCG market research is desirable.

Responsibilities

• Lead cutting-edge qualitative research and global programmes.
• Spearhead client discussions and design research proposals.
• Deliver actionable insights for global clients.
• Contribute to career progression toward a Research Director role.

Skills

Qualitative research

Client management

Project leadership

Proposal design

AI-enabled research

Storytelling

Time management

Communication

Microsoft Office

Job description

Associate Director – Qualitative Team

Are you a dynamic leader with a passion for qualitative research in the FMCG industry? Join us at Ipsos as an Associate Director to shape global insights. This is a high‑impact opportunity with significant travel across markets such as Japan, Italy, and Sweden, leading innovative projects and driving research stories.

About the Role

As an Associate Director, you will lead cutting‑edge research, providing strategic leadership on multi‑market and global programmes. You will spearhead client discussions, design research proposals, and deliver actionable insights for key global clients, contributing to career progression toward a Research Director role.

About You

Essential Skills

• Enthusiastic about working in the FMCG space.
• Interest in innovation, behaviour change, and AI‑enabled research methodologies.
• Proven track record in qualitative market research with excellent client management skills.
• Comfortable leading projects with a blend of qualitative methodologies.
• Microsoft Office Suite proficiency.
• Strong organisational and time management abilities.
• Excellent communication and storytelling skills.
• Proven leadership in account management and project delivery.
• Ability to design research proposals and translate research into actionable insights.

Desirable Skills

• Experience in FMCG market research.
• Demonstrated capability in AI and machine learning applications in research.

Benefits

We offer a comprehensive benefits package including 25 days annual leave, pension contribution, income protection and life assurance, health & wellbeing, financial benefits, and professional development opportunities. We have a hybrid work model with 3 days per week in the office or client sites, and flexible working arrangements are considered.

Ready to have an impact? Apply now!

About Us

Ipsos is one of the world’s largest research companies, ranked #1 full‑service research organization for four consecutive years. With over 75 data‑driven solutions in 90 markets, we help the biggest companies solve complex problems and deliver top‑quality research and insights.

About the Team

The Ipsos Understanding Unlimited service line uses qualitative techniques to bring cultural intelligence into client thinking. We comprise 1300 specialists across diverse backgrounds, fluent in 88 cultures.