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Qualitative Director

Elizabeth Norman

London

Hybrid

GBP 75,000 - 95,000

Full time

30+ days ago

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Job summary

An established industry player is seeking a dynamic Qualitative Director to enhance their strategy and insights team in London. This senior role will focus on brand strategy, innovation, and market research, enabling you to work with renowned consumer brands across various sectors. You will lead projects from inception to completion, ensuring impactful recommendations that drive brand positioning and product innovation. This position offers an opportunity for meaningful work and influence while managing a talented team and contributing to the growth of the business. If you're ready to make a significant impact in a collaborative environment, this role is perfect for you.

Benefits

Private medical cover
Pension scheme
27 days holiday
Summer Fridays
Paid sabbatical after 5 years
Regular training and development

Qualifications

  • 10+ years of experience in market research and brand or innovation strategy.
  • Strong qualitative research skills and experience managing teams.

Responsibilities

  • Lead client projects from proposal writing to delivering strategic recommendations.
  • Manage and mentor a talented team while shaping business growth.

Skills

Qualitative Research
Brand Strategy
Innovation Strategy
Market Research
Client Management
Business Development

Education

Bachelor's Degree
Master's Degree

Job description

Qualitative Director – Consulting (Brand Strategy / Innovation / Insights)

  • £75,000 – £95,000 + Bonus
  • Hybrid – London-based

We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking.

This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.

You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.

This role is suited to someone with10+ years of experiencein market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.

Benefits:
– Private medical cover + pension scheme
– 27 days holiday (plus Christmas break)
– Summer Fridays + meeting-free Fridays year-round
– Paid sabbatical after 5 years + regular training and development

If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business,apply now!

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