Publishing Media Investment Lead

Adweek; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

WPP Media in London is seeking a proactive Manager, Publishing to lead publishing campaigns across digital, print, podcasts, and brand partnerships for flagship clients. You will own the campaign lifecycle from brief to post-analysis, collaborating with publishers and internal teams.

The role requires experience in media planning/buying within a UK agency or publisher, strong knowledge of industry tools (PAMCo, Telmar, Comscore) and excellent stakeholder communication. Hybrid work model offered.

Qualifications

• Experience in a media agency or UK publisher environment
• Proficient with UK industry tools (PAMCo, Telmar, Comscore, Choice) and agency financial booking systems (DDS/MX)
• Strong understanding of media metrics (CPM, CPT, reach/frequency) and negotiation skills
• Excellent written and verbal communication; able to present to leadership and clients
• Highly organized with strong attention to detail and ability to manage multiple campaigns

Responsibilities

• Interpret client briefs and translate into publishing campaigns
• Lead day-to-day media buying, negotiate rates and placements with publishers
• Prepare media plans, rationale decks, and post-campaign analyses communicating ROI
• Build relationships with publisher sales teams for early access to initiatives
• Oversee campaign delivery lifecycle: booking, tracking, tagging/serving, reconciliations
• Mentor Account Executives/Assistants and stay ahead of UK publishing trends

Skills

Media planning

Media buying

PAMCo

Telmar

Comscore

Choice

DDS

MX

Excel

PowerPoint

Communication

Organization

Tools

PAMCo

Telmar

Comscore

Choice

DDS

MX

Job description

WPP Media in London is seeking a proactive Manager, Publishing to lead publishing campaigns across digital, print, podcasts, and brand partnerships for flagship clients. You will own the campaign lifecycle from brief to post-analysis, collaborating with publishers and internal teams.

The role requires experience in media planning/buying within a UK agency or publisher, strong knowledge of industry tools (PAMCo, Telmar, Comscore) and excellent stakeholder communication. Hybrid work model offered.