Manager, Publishing

Adweek; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

WPP Media in London is seeking a proactive Manager, Publishing to lead publishing campaigns across digital, print, podcasts, and brand partnerships for flagship clients. You will own the campaign lifecycle from brief to post-analysis, collaborating with publishers and internal teams.

The role requires experience in media planning/buying within a UK agency or publisher, strong knowledge of industry tools (PAMCo, Telmar, Comscore) and excellent stakeholder communication. Hybrid work model offered.

Qualifications

• Experience in a media agency or UK publisher environment
• Proficient with UK industry tools (PAMCo, Telmar, Comscore, Choice) and agency financial booking systems (DDS/MX)
• Strong understanding of media metrics (CPM, CPT, reach/frequency) and negotiation skills
• Excellent written and verbal communication; able to present to leadership and clients
• Highly organized with strong attention to detail and ability to manage multiple campaigns

Responsibilities

• Interpret client briefs and translate into publishing campaigns
• Lead day-to-day media buying, negotiate rates and placements with publishers
• Prepare media plans, rationale decks, and post-campaign analyses communicating ROI
• Build relationships with publisher sales teams for early access to initiatives
• Oversee campaign delivery lifecycle: booking, tracking, tagging/serving, reconciliations
• Mentor Account Executives/Assistants and stay ahead of UK publishing trends

Skills

Media planning

Media buying

PAMCo

Telmar

Comscore

Choice

DDS

MX

Excel

PowerPoint

Communication

Organization

Tools

PAMCo

Telmar

Comscore

Choice

DDS

MX

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3187 - Manager, Publishing - UK

Role Summary and Impact

We are looking for an ambitious, proactive, and commercial Senior Account Executive to join our Media Investment team in London, focusing on the Publishing sector.

In this role, you will report directly to an Account Director and play a key role in delivering high-impact publishing strategies—spanning digital publishing, premium print, podcasts, and rich brand partnerships for some of Mindshare’s flagship clients. You will manage campaigns from brief through to post-campaign evaluation, acting as the day-to-day engine of the team while building strong relationships with major media owners and clients.

Key Responsibilities & Accountabilities

Media Investment & Campaign Execution

• Work closely with the Account Director to interpret client briefs and translate them into innovative, commercially strong publishing campaigns.
• Lead day-to-day media buying, negotiating competitive rates, premium placements, and added value with top-tier publisher partners (e.g., Guardian, Mail Metro Media, News UK, Telegraph, Hearst, Bauer).
• Utilize UK industry measurement tools (e.g., PAMCo, Comscore, ABC, Telmar/Kantar) to gather audience insights, benchmark rates, and justify investment decisions.

Client & Stakeholder Management

• Act as a reliable day-to-day contact for clients, managing expectations, campaign timelines, and status updates.
• Prepare clear, compelling media plans, rationale decks, and PCAs (Post-Campaign Analyses) that clearly communicate campaign performance and ROI to clients.
• Build trusted, collaborative relationships with publisher sales teams to ensure Mindshare gets early access to new editorial, digital, and content initiatives.

Financial Management & Campaign Operations

• Take full ownership of the campaign delivery lifecycle: accurate booking, tracking, Tagging/Ad Serving (where applicable), and reconcilement within agency systems (DDS / MX).
• Oversee media spend, ensuring zero unbilled media and working closely with the finance team to resolve any invoicing queries promptly.

Team Mentorship & Industry Knowledge

• Guide and mentor Account Executives/Assistants within the Media Investment department, fostering a culture of accuracy and continuous learning.
• Maintain a deep curiosity about the UK publishing landscape, staying ahead of trends in subscription models, first-party data strategies, digital audio/podcasts, and privacy changes.

Skills and Experience

• Experience: Experience in a media agency or UK publisher environment, with direct experience in publishing/print/digital content media planning and buying.
• Tools & Systems:Proficiency in UK industry tools (PAMCo, Telmar, Comscore, Choice) and agency financial booking systems (DDS / MX). Advanced knowledge of Excel and PowerPoint is essential.
• Commercial Mindset:Strong understanding of media metrics (CPM, CPT, viewability, reach/frequency) and confidence in negotiating media spend.
• Communication:Excellent written and verbal communication skills; comfortable presenting ideas to internal leadership and external clients.
• Organization:Highly organized with exceptional attention to detail and the ability to manage multiple fast-moving campaigns simultaneously.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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