Public Sector Marketing Manager

Aquent; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is looking for a Public Sector Marketing Manager to spearhead demand generation efforts in the UK public sector. This exciting role involves crafting integrated marketing campaigns, enhancing brand awareness, and driving customer engagement through innovative strategies. You will work closely with cross-functional teams to create compelling content and channel strategies while tracking campaign performance to optimize ROI. Join a diverse and innovative culture that offers opportunities for growth and collaboration, making a significant impact in the technology landscape.

Qualifications

• 6+ years of B2B marketing experience, preferably in technology or public sector.
• Proven expertise in demand generation and campaign execution.

Responsibilities

• Develop and execute integrated marketing campaigns in the UK public sector.
• Collaborate with teams to deliver impactful marketing initiatives.

Skills

B2B Marketing

Demand Generation

Content Strategy

Campaign Execution

Project Management

Communication Skills

Marketing Analytics

Education

Bachelor's Degree in Marketing or Related Field

Tools

Digital Marketing Tools

CRM Platforms

Job description

Our client is seeking an experienced Public Sector Marketing Manager to lead demand generation efforts for our products within the UK public sector. This role requires a strategic and results-driven marketer who can develop and execute integrated campaigns, drive brand awareness, and enhance customer engagement.

As part of a cross-functional team, you will collaborate with multiple stakeholders to craft compelling messaging, content, and channel strategies. You will oversee marketing initiatives such as events, social media campaigns, and advocacy programmes, ensuring they align with business objectives and deliver measurable impact. Additionally, you will track and analyse campaign effectiveness to optimise performance and maximise return on investment (ROI).

Key Responsibilities

1. Develop and execute integrated marketing campaigns in the UK public sector
2. Craft and refine messaging, content, and channel strategies to engage public sector audiences
3. Collaborate with internal teams and external partners to deliver impactful marketing initiatives
4. Lead mind-share and demand-generation activities, including events, social media, and advocacy programmes
5. Track and analyse marketing performance, ensuring alignment with key business objectives and optimising ROI

Requirements

1. 6+ years of relevant B2B marketing experience, preferably within the technology or public sector space
2. Proven expertise in demand generation, content strategy, and campaign execution
3. Strong ability to work in a matrixed environment, managing multiple stakeholders
4. Experience with marketing analytics and performance tracking to assess campaign effectiveness
5. Excellent communication and project management skills

Preferred Qualifications

1. Knowledge of Cloud products and services
2. Familiarity with digital marketing tools and CRM platforms

This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.

Client Description

Our Client is a multinational technology company, specialising in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.