Public Relations Senior Account Executive (UK)

TN United Kingdom; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An innovative consultancy is on the lookout for a Senior Account Executive to join their dynamic team. This role involves supporting clients in the cryptocurrency and fintech sectors, crafting compelling narratives, and building media relationships. You will have the opportunity to work with a diverse range of clients, from decentralized financial organizations to climate change innovators. The ideal candidate will possess a strong news sense, creativity, and the ability to thrive under pressure. This is a chance to be part of a forward-thinking team that values storytelling and strategic communication in the evolving web3 landscape.

Qualifications

• 1-2 years experience in Public Relations or related field.
• Knowledge of fintech, blockchain, or cryptocurrency.

Responsibilities

• Manage strategy and execution for 5-6 clients daily.
• Research and craft press releases and blog posts.
• Pitch client stories to media outlets.

Skills

Public Relations

Communications

Journalism

Creativity

Interpersonal Skills

Education

Degree in Public Relations, Communications, or Journalism

Tools

Telegram

Slack

X

Discord

Job description

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Public Relations Senior Account Executive (UK), London

Client:

YAP Global

Location:

London, United Kingdom

Job Category:

-

EU work permit required:

Yes

Job Reference:

b4ad7bd392e7

Job Views:

3

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

YAP Global is an international public relations and communications consultancy working with companies in the cryptocurrency, DeFi, and web3 sectors to build their brands through impactful storytelling.

Our diverse team of creative storytellers, spread across the globe, aims to bridge quality journalism and emerging web3 technologies that bring value to the world.

Our clients include decentralised financial organizations, climate change innovators, digital asset management firms, NFT marketplaces, and developer tooling platforms. We have also partnered with major blockchain conferences like CoinDesk’s Consensus, EthCC, ETHDenver, and more.

We are expanding our collaborative, global team and seek an ambitious Senior Account Executive to join us.

Key Responsibilities

• Support 5-6 clients daily, managing strategy and execution
• Assist the Account Lead to meet KPIs across clients
• Research and craft press releases, op-eds, case studies, and blog posts
• Develop story angles to meet client KPIs
• Pitch client stories to media outlets and journalists
• Ensure high-quality deliverables meeting client standards
• Formulate media strategies and maintain client relationships
• Represent clients with the media when required
• Participate in new business processes including research, proposals, and pitches

Requirements

• Right to work in the UK
• 1-2 years experience or education in Public Relations, Communications, or Journalism
• Knowledge of fintech, blockchain, or cryptocurrency, or a strong desire to learn
• Media relationships with financial, tech, and mainstream press
• Successful pitching experience to tier 1 & 2 media
• Excellent organizational and multitasking skills
• Attention to detail in spelling, grammar, and proofreading
• Motivated, independent, and able to work under pressure
• Strong news sense and storytelling ability
• Creativity, strategic thinking, and innovation
• Interpersonal skills for client and media interactions
• Willingness to communicate through memes
• Experience with platforms like Telegram, Slack, X, and Discord