Public Relations Manager Customer Experience · Hatfield ·

Affinity Water; Hatfield; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading water company is seeking a Public Relations Manager to shape its narrative and strengthen its public image. The role involves crafting compelling press releases, managing media relationships, and developing PR strategies to promote environmental initiatives and community engagement. This hybrid position offers generous benefits and a chance to make a significant impact.

Benefits

Generous annual leave starting at 26 days

Celebration Day for personal occasions

Double match pension scheme

Enhanced family benefits

Wellbeing Centre access

Volunteer days

Discounts at retail outlets

Life Assurance

Qualifications

• Proven experience in Public Relations or Marketing Communications in a regulated sector.
• A strong track record of delivering impactful PR campaigns at local and national levels.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the delivery of an integrated PR strategy that enhances brand visibility.
• Develop and implement strategic PR and media plans.
• Manage media inquiries and prepare senior leaders for interviews.

Skills

Public Relations

Media Relations

Crisis Communications

Brand Storytelling

Communication Skills

Social Media Integration

Organizational Skills

Job description

Affinity Water is on a mission to redefine how water companies engage with their customers and communities. Serving 3.9 million people across South East England, we’re committed to delivering high-quality water sustainablywhilst protecting the environment.

We'renow looking for a Public Relations Manager to help shape our narrative and strengthen our public image. In this vital role, you'll beresponsible for influencing public opinion by highlighting projects, communicating water-saving programs and sharing key accomplishments through press releases, blogs, social media, events and interviews.

What you’ll be doing

• As our Public Relations Manager, you’ll lead the delivery of a bold and integrated PR strategy that elevates our brand, builds trust, and drives behaviour change.
• Developing and implementing strategic PR and media plans to enhance Affinity Water’s public image.
• Crafting compelling press releases, byline articles, and blogs on topics including infrastructure projects, environmental initiatives, and crisis responses.
• Building strong relationships with national, regional, and trade media to secure high-profile coverage across print, digital, and broadcast platforms.
• Managing proactive and reactive media inquiries, including briefing and preparing senior leaders (CEO, Directors) for interviews.
• Monitoring social, political, and regulatory trends to anticipate issues and inform communications strategy.
• Producing monthly analytics reports and post-campaign evaluations using tools like Cision.
• Collaborating with Public Affairs, Marketing, and Internal Comms teams to ensure messaging is aligned and impactful.
• Supporting and advising internal spokespeople with on-brand messaging and media training.

Experience required:

• Proven experience in Public Relations, Media Relations, or Marketing Communications in a regulated sector.
• A strong track record of delivering impactful PR campaigns at both local and national levels.
• Excellent written and verbal communication skills with the ability to simplify complex issues.
• Experience managing media relations, crisis communications, and brand storytelling.
• A deep understanding of social media platforms and how to integrate them into PR strategy.
• Outstanding organisational and time-management skills, with a strong eye for detail.
• Confidence working cross-functionally with senior stakeholders and external agencies.

Why Join Us:

• At Affinity Water, you’ll join a purpose-driven organisation at a pivotal moment. You’ll have the opportunity to make your mark, working in a collaborative and innovative team that values creativity and authenticity.
• Salary £40-45,000 per annum dependant on experience
• You’ll also be required to be part of our fast-fire reactive crisis communications team on standby out of hours, working on a 1 week in 8 rota, ensuring a swift and effective response to challenges or emergencies. Separate payment on top.
• Hybrid role, with the expectations of a minimum two days a week in the office in Hatfield
• Annual leave from 26 days rising with length of service, and the option to purchase up to 5 extra days.
• A ‘Celebration Day’ in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them.
• A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%)
• We offer a range of family benefits including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave and up to 5 full or 10 half days of paid Carers Leave.
• Menopause policy and Reasonable Adjustment policy to help everyone perform at their best.
• Access to our Wellbeing Centre with support for looking after your physical and mental health.
• Discounts at a Range of Retail Outlets and on Dental and Medical Insurance through our Tap4Perks scheme.
• Up to 4 Affinity days a year to volunteer in the community.
• Life Assurance.
• Disability Confident

If you need any reasonable adjustments and would like to apply in a different format, please do let us know.