Public Relations Manager

Luca Faloni Ltd; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Annual bonus

Hybrid 80/20 – In-office Mon-Thu, Fri远

Job summary

LUCA FALONI is seeking an experienced PR Manager to elevate our luxury brand through cohesive communications across channels. You will shape narratives, engage a discerning audience, and drive brand awareness and loyalty within the luxury fashion space.

In this role, you will lead press strategy, collaborate with cross-functional teams, and craft compelling stories that resonate with our heritage and craftsmanship. Hybrid 80/20—office and remote flexibility is offered.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in brand communications in luxury fashion or lifestyle.
• Global press forecasting and budgets.
• Partnerships management.
• Event management.
• Company copywriting.

Responsibilities

• Develop and execute a cohesive brand communications strategy.
• Collaborate with Brand, Marketing, Design and Product teams to ensure consistency.
• Craft compelling brand stories and messaging for multiple channels.
• Lead brand communications campaigns from planning to evaluation.
• Drive media relations and manage press inquiries.
• Oversee brand copy across social, website, email, marketing and print.

Skills

Brand communications

Media relations

Copywriting

Content storytelling

Stakeholder management

Education

Bachelor's degree in Marketing/Communications

Master's degree (plus)

Job description

LUCA FALONI is a luxury Italian lifestyle brand specialising in timeless menswear and accessories, with craftsmanship and quality at its heart. We are looking for an experienced PR Manager to join our team and help shape the next chapter of our growing brand.

visit lucafaloni.com

Role Overview:

As the PR Manager, you will be responsible for developing and executing comprehensive brand communications initiatives to elevate the Luca Faloni brand and engage our target audience across various channels. You will play a pivotal role in shaping the brand's narrative, building brand awareness, and fostering brand loyalty among our discerning clientele.

Key Responsibilities:

• Contribute to develop and implement a cohesive brand communications strategy that aligns with Luca Faloni's brand identity, values, and objectives.
• Collaborate closely with the Brand, Marketing, Design, and Product teams to ensure consistent messaging and representation across all brand touchpoints.
• Craft compelling and persuasive brand stories, messages, and content to effectively communicate the unique qualities of Luca Faloni's products and heritage.
• Lead and manage all aspects of brand communications campaigns within the role remit, including planning, execution, and evaluation, to maximise brand visibility and resonance.
• Drive media relations efforts, including developing and nurturing relationships with key media contacts, overseeing press releases, and managing media inquiries.
• Oversee the execution and delivery of engaging brand copy across various platforms, including social media, website, email, marketing, and print materials.
• Monitor and analyse brand performance metrics and market trends to identify opportunities for growth and improvement.
• Act as the brand ambassador, maintaining a deep understanding of Luca Faloni's target audience, market positioning, and competitive landscape.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree is a plus.
• Proven experience in brand communications in the luxury fashion or lifestyle industry.
• Global Press & forecasts/ budgets
• Partnerships Management
• Event Management
• Company copywriting

If you are a highly motivated individual with a deep appreciation for luxury craftsmanship and have a track record of driving successful brand communications strategies, we would love to hear from you. Join us to be part of a team dedicated to delivering excellence in every aspect of our brand experience.

• Competitive salary according to experience and skills
• Career opportunities
• Annual bonus
• Hybrid 80/20 – In-office Monday to Thursday, remote on Fridays

We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination. Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.