Propositions Manager - Commercial

NFU Mutual; Stratford-upon-Avon; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Annual bonus

Pension up to 20%

Leave entitlement 28 days + bank

Private medical insurance

Family-friendly policies

Employee discounts

Life Assurance 4x salary

Car scheme (salary sacrifice)

Volunteer days

Job summary

NFU Mutual is seeking a permanent Commercial Propositions Manager to shape propositions, products and services for our commercial non-farm business. You will lead strategic work, translate customer insights into improvements, and manage a small team across the Stratford-upon-Avon region.

The role sits in the Customer Services division with a strong focus on growth and market relevance. The role offers hybrid working (80% home, 20% office) and visibility across the business to drive long-term

Qualifications

• Proven experience of developing and implementing commercial insurance propositions or products for business customers.
• Strong knowledge of the commercial insurance market and the needs of business customers across sectors.
• Experience using customer, market and competitor insight to identify opportunities and deliver commercial results.
• Experience developing proposition plans and delivering improvements across multiple workstreams.
• Experience in sales development or underwriting is desirable.

Responsibilities

• Shape propositions, products and services to meet evolving business customer needs.
• Lead strategic proposition development across commercial non-farm focus sectors and manage a small team.
• Translate customer and market insight into practical improvements and commercial outcomes.
• Lead a small team to define, develop and deliver proposition and product enhancements.
• Collaborate with the Customer Services division to evaluate and develop commercial propositions.

Skills

Strategic thinking

Leadership

Stakeholder management

Customer insight

Proposition development

Job description

• Shape commercial propositions, products and services that meet evolving business customer needs and support sustainable, profitable growth
• Lead strategic proposition development across commercial non farm focus sectors and manage a small team
• Hybrid 80% homeworking and 20% from Stratford upon Avon

About the role:

We are recruiting a permanent Commercial Propositions Manager to help achieve NFU Mutual’s long term strategic growth ambitions for our commercial non farm business across our focus sectors. Open to internal and external candidates, this role offers the opportunity to shape propositions, products and services that meet evolving business customer needs and support sustainable, profitable growth. You will lead key strategic work to identify opportunities, develop our commercial offering and translate customer and market insight into practical improvements.

Our Propositions team acts as the voice of the customer, developing, enhancing and managing propositions to meet the needs of our target customers and support NFU Mutual’s growth. You will help ensure that customer understanding informs our commercial priorities and the products and services we deliver.

As Commercial Propositions Manager, you will lead a small team to define, develop and deliver proposition and product enhancements across our commercial non farm focus sectors. You will turn long term strategic priorities into clear proposition plans, balancing customer needs, market opportunities and commercial outcomes. The role offers visibility across the business and the opportunity to make a meaningful contribution to a core growth area for NFU Mutual.

Sitting within our Customer Services division, you will lead and contribute to the evaluation, design and development of commercial propositions. Your remit will span our non farm business rather than a single customer size segment, with a focus on strengthening our offering in the sectors where we see opportunities for long term growth.

You will help deliver new services and enhancements for customers, test proposition ideas and inform future development priorities. Researching and analysing customer needs, sector trends and the competitive landscape will be central to your work, helping ensure our propositions remain relevant and competitive and support our strategic growth ambitions.

Working with colleagues across the business, you will contribute to key strategic initiatives and develop proposition plans grounded in market, sector and customer insight. You will build support for recommendations and guide colleagues on how our propositions meet customer needs, how they should be positioned and what differentiates them from competitors.

This role is based in our Stratford upon Avon office. We understand how important a positive work life balance is, so to help you give your best, we offer great facilities when you are in the office and support you to work 20% of your hours from home.

This role is know internally as Propositions Manager - Commercial

About you:

You are a strategic and customer focused leader who builds strong relationships, influences senior colleagues and translates insight into practical delivery. You manage competing priorities confidently, keep sight of commercial outcomes and lead and develop others to deliver shared objectives.

To join NFU Mutual, you’ll also bring

• Proven experience of developing and implementing commercial insurance propositions or products for business customers
• Strong knowledge of the commercial insurance market and the needs of business customers across different sectors
• Experience of using customer, market and competitor insight to identify opportunities and deliver commercial results
• Experience of developing proposition plans and delivering improvements across multiple workstreams
• Experience in sales development or underwriting is desirable

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards:

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary – up to £70,000 dependent on experience
• Annual bonus (up to 25% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Private medical insurance + options to add family members
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership – subject to T&Cs
• Health and wellbeing plan - cashback for dentist, opticians, physio and more
• Employee Volunteering - volunteer in the community for one day each year
• Mentoring opportunities to help you grow your career
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.
• Salary sacrifice employee car scheme - subject to eligibility

Working at NFU Mutual:

We’re one of the UK’s leading general insurance and financial services organisations, and for over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us, so we’re proud to be recognised as “a great place to work”.

Our Gallup Exceptional Workplace 2026 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for eleven consecutive years. We’ve also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024 and 2026 — and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform.

Additionally, we were named in the LinkedIn Top Companies 2026 list of “Best midsize employers to grow your career in the UK”, and we’ve been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026.

We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable—so we’re successful now and in the future.