Prompt Engineer

Hogarth Worldwide; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global content production company in London seeks a Prompt Engineer to tailor AI prompts for visual storytelling. You will collaborate with various teams to enhance production pipelines and ensure high-quality outputs. Ideal candidates will have strong English skills and familiarity with cloud technologies. This role offers an engaging environment focused on creativity and collaboration.

Benefits

Creative working environment

Opportunities for professional growth

Supportive company culture

Qualifications

• Excellent English language skills for structuring prompt variables.
• Ability to translate creative needs into effective AI prompts.
• Familiarity with cloud-based solutions for scalable rendering.

Responsibilities

• Design and maintain prompt libraries for visual storytelling.
• Collaborate with global teams to integrate generative AI into production.
• Optimize prompts for consistency and quality outputs.

Skills

English language skills

Written communication

Problem-solving

Cloud Infrastructure familiarity

Performance Optimization understanding

Collaboration and Communication

Time management

Job description

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

About Hogarth

Hogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.

Department Summary

VFX is delivered across multiple disciplines, channels, clients and products. We create animated characters, full computer-generated car configurators with millions of variations, computer-generated food with AI backgrounds, photo-real, real-time environments, water simulations for 3D products, digital twins and much more.

The department includes lighters, modellers, animators, pipeline developers and producers in both onshore and offshore locations supporting global and local client needs.

What does a Prompt Engineer do at Hogarth?

Prompt engineering iteratively tailors verbal and visual descriptions in serial and parallel combinations to work with AI models constructed by VFX Pipeline. This role works closely with Python developers to define procedural specifications to instance the prompts in combinations that best fit the context.

Proceduralism relies on broken down published components, logical structures and parameters to construct content at scale with code rather than manual effort. Procedural Supervisors will be responsible for overseeing the creation and development of these conventions.

Prompt engineers help embed AI tools into the creative pipeline and build prompt libraries that align with real-world project needs, enhancing how Hogarth delivers content at scale for WPP clients. This role reports to Global Head of Pipeline and will work closely with all our global CGI/VFX teams.

Responsibilities

• Design and maintain prompt libraries tailored for visual storytelling, live production briefs, concept art, editorial workflows, and content ideation.
• Collaborate with creative and technical stakeholders across global Pipe/CGI/VFX teams to integrate generative AI into production pipelines.
• Experiment, document, and optimize prompts to ensure consistent, brand-safe, and high-quality outputs from AI tools.

Requirements

• Excellent English language skills, with the ability to creatively and descriptively structure alternative prompt variables.
• Excellent written communication and problem-solving skills, with the ability to translate creative needs into structured, effective AI prompts.
• Comfortable working in a fast-paced, multi-stakeholder environment, collaborating with both creative and technical teams.
• Cloud Infrastructure: Familiarity with cloud-based solutions and distributed computing and it's application in scaleable rendering, devops and storage options
• Performance Optimisation: Understanding how to optimise render times, memory usage, and data transfer.
• Collaboration and Communication: Strong communication sills to effectively liaise with different teams, document tools for technical and non-technical audiences from VFX artists to production supervisors and IT departments.
• Time management, problem solving and troubleshooting. The ability to identify and address technical issues that may arise during VFX production is critical to maintain project timelines and deliver high-quality results.

Hogarth Values

Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.

Hands on: We don't wait for things to happen, we get on with it. We are pragmatic and don't have an ego. We do what it takes to get the job done to the highest standards.

Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.

Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don't lose perspective or our sense of humour.

Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.

Find out more at www.hogarthww.com/culture

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Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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