Promotional Strategy Director - UK Market (Hiring Immediately)

JR United Kingdom; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the education sector seeks a Promotional Strategy Director to enhance student engagement and drive profitable growth. This role involves developing marketing strategies, managing budgets, and collaborating with various stakeholders to promote healthy food choices. Ideal candidates are passionate about making a difference and have a strong marketing background.

Benefits

Contributory pension scheme

Career development programs

Healthcare benefits

Travel discounts

Food shopping discounts

Cash rewards

Free wellness classes

Qualifications

• Proven experience in marketing strategy and execution.
• Strong analytical skills with a focus on consumer insights.
• Ability to manage budgets and collaborate with stakeholders.

Responsibilities

• Develop annual marketing plans for colleges and universities.
• Manage third-party creative agencies and prepare operational briefs.
• Gather marketplace insights to enhance food offerings.

Skills

Marketing Strategy

Stakeholder Engagement

Budget Management

Consumer Insights

Brand Management

Tools

Canva

Job description

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Promotional Strategy Director - UK Market (Hiring Immediately), Surrey

Client:

Compass Group

Location:

Surrey, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Views: 2

Posted: 23.05.2025

Expiry Date: 07.07.2025

Job Description:

We ensure you're rewarded for your hard work with a comprehensive benefits package, including:

• Contributory pension scheme
• Career development programs
• Healthcare benefits and Digital GP access
• Travel discounts with TUI, Expedia, Booking.com, etc.
• Food shopping discounts at Tesco, Sainsbury's, Morrisons, and more
• Up to 44% off cinema tickets
• Cash rewards on spending across various brands
• Free wellness, mindfulness, and exercise classes

Overall Purpose of the Role:

The Marketing Manager is responsible for developing and delivering the Chartwells Universities & Colleges Proposition, driving profitable revenue growth through participation and MAP2 growth, supporting sales and retention pipelines.

The role involves creating measurable activation plans to increase sales, ATV, and profits, focusing on categories like lunch, hot beverages, and food to go by increasing participation, spend, and frequency via apps, kiosks, and tills.

The Marketing Manager will collaborate with stakeholders, communicate priorities, and base activities on market and internal insights, aligning with internal protocols and objectives.

Key Responsibilities:

• Create and communicate annual marketing plans for colleges and universities
• Develop engaging promotional materials with third-party agencies and in-house tools
• Manage third-party creative agencies
• Prepare operational briefs for new offers and campaigns
• Create marketing assets using Canva for digital and print
• Build and manage the marketing budget
• Secure sponsorships to fund marketing activities
• Approve promotional business cases from Foodbuy MAP2 team

Food Development:

• Determine the Annual Food Development Plan with the Executive Development Chef, based on consumer insights

Insight:

• Gather and utilize marketplace, consumer, and operator insights for marketing and food offerings

Brand Standards:

• Maintain brand standards across all Chartwells brands
• Ensure templates and visual designs are consistent with brand guidelines
• Approve outlet visuals and branded items
• Support SOP development for sales-optimized spaces and merchandising
• Update and optimize content on the Real Life Tech side of the Uni Food Hub
• Support development of the Uni Food Hub and Time2Eat app

Student Engagement & Community Marketing:

• Support the Student Engagement Manager Community with training and advice
• Brief the team on marketing campaigns
• Manage the Senior Student Engagement & Marketing Manager for key projects
• Support asset creation, content sharing, and sales support activities

Who You Are:

We seek individuals passionate about making a difference through inspiring healthy, sustainable food choices, engaging stakeholders, and enhancing educational experiences for students nationwide.

About Us:

Part of Compass Group UK&I, Chartwells provides catering and support services to the education sector, serving millions of nutritious meals weekly. We are committed to safeguarding and promoting children's welfare; employment is contingent on pre-employment checks, including DBS and Children's Barred List disclosures.