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A leading consultancy in digital analytics is seeking an experienced Programmatic Sales Consultant for a contract role based in London. This position involves driving programmatic revenue growth, establishing partnerships with DSPs, and leading strategic initiatives. The successful candidate will boast a strong sales background and excel in relationship management, contributing to the client's growth in the ad tech space.
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Programmatic Sales Consultant - £350-£400 per day - London - 3-6 Month Contract (Inside IR35)
We are working with a high-profile public art client seeking an experienced Programmatic Sales Consultant to lead strategic initiatives and strengthen partnerships with Demand Side Platforms (DSPs), driving programmatic revenue growth.
Location: London-based office (hybrid options may be available)
Duration: 3-6 months
Key Responsibilities:
Lead strategic sales initiatives to identify, onboard, and strengthen DSP partnerships, consistently exceeding revenue targets.
Build and nurture relationships with senior decision-makers across DSPs, ad exchanges, and media buying platforms to promote the client's programmatic solutions.
Drive high-level lead generation through networking, events, and digital sales tools to capitalise on emerging opportunities.
Negotiate and close large-scale contracts, developing long-term partnerships and increasing DSP engagement.
Deliver market-informed insights and strategic recommendations based on detailed analysis and client feedback.
Provide in-depth performance analysis, including sell-through rates and conversion metrics, to inform campaign delivery and revenue optimisation.
Collaborate across product, sales, operations, and tech teams to ensure solutions align with DSP needs and enhance the client's offering.
Stay ahead of industry trends and technological developments to maintain and grow the client's leadership in the ad tech space.
Deliver persuasive presentations, demos, and proposals to C-level stakeholders to communicate the value of programmatic offerings.
Create tailored media kits to support DSP-specific programmatic opportunities.
Ideal Candidate:
Proven track record in programmatic sales, ideally within a consultancy or contract role.
Extensive network within DSPs, media buying platforms, and ad exchanges.
Strong commercial acumen with excellent negotiation and relationship-building skills.
Proficient in data-driven decision-making and performance analysis.
Confident communicator with experience presenting to executive-level audiences.
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