Programmatic Manager (white goods client)

Zenith USA; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Programmatic Manager to oversee EMEA programmatic strategies. This role involves managing performance campaigns, developing innovative strategies, and leading a talented team. You will play a crucial role in driving account growth and ensuring client satisfaction while leveraging your expertise in programmatic platforms like DV360 and Amazon AAP. Join a dynamic team that values creativity and collaboration, and make a significant impact on the media landscape. If you are passionate about programmatic advertising and eager to develop your skills in a fast-paced environment, this is the opportunity for you.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World opportunity

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working

Great Local Discounts

Qualifications

• Experience in programmatic advertising and major DSPs is essential.
• Strong analytical and problem-solving skills are required.

Responsibilities

• Manage end-to-end account and campaign management for clients.
• Develop strategies and oversee performance for programmatic campaigns.

Skills

Programmatic Advertising

Analytical Thinking

People Management

Presentation Skills

Communication Skills

Problem-Solving

Tools

Google DV360

Amazon AAP

Tradedesk

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

About the client....

Electrolux is a white goods company. Their mission is to create better living, something they have done for 100 years. They strike the right balance between brand building and ecommerce, having recently launched their own D2C platform.

Zenith have been their global media agency since 2013, and this partnership keeps on strengthening every year, recently expanding to a global scope.

About the role....

The Programmatic Manager will help to oversee the EMEA programmatic and display scope, with remit over full funnel Programmatic strategy, planning and activation. This account will include always on performance campaigns and branding for key initiatives, so experience working on clients across the funnel will be valuable.

The Programmatic Manager will deliver on four key objectives:

Strategic Thought Leadership
Demonstrate thorough technical knowledge across all global Programmatic platforms including DV360, TTD & Amazon, drive innovation and constantly refine strategic approach by executing test & learns, pitching and executing activity on new platforms, participating in alpha/beta tests, securing agency or category firsts.

Account Growth & Maturity
Grow and develop the account, consistently improving performance, increasing investment and diversifying platform/product adoption.

Team Management
Effectively manage client deliverables, developing techniques to appropriately prioritize and distribute workload and responsibilities across the team. Ensure client needs are met and seek ways to improve efficiency through implementing new processes or tools.

Developing Direct Reports
Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on-the-job training, construct compelling development plans and hold frequent development discussions to inspire and motivate team members.

This role will report into the Programmatic Associate Director in the Zenith Global Programmatic team, a rapidly growing and successful team of 100+ Programmatic experts based in London and the Publicis Global Delivery team in India / LATAM.

The Programmatic Manager will be supported by a Director, Associate Director, Manager & Senior Executive in London & 4 specialists based in our PGD hub in India.

Responsibilities

About the work....

• End-to-end account and campaign management for your clients which includes media planning, finance, campaign setup, optimisation, and reporting.
• Own the day-to-day relationship with key stakeholders including planners/account team and client.
• Contribute towards programmatic strategy and media planning; recommend forward-thinking strategies and innovations.
• Coordinate campaign requirements such as assets and tags to ensure timely campaign setup.
• Oversee pacing and performance across all campaigns for assigned client accounts.
• Manage all expectations for campaign performance, material requirements and campaign timings in advance of setup.
• Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives.
• Manage Programmatic Executive/Senior Executive and Publicis Global Delivery (PGD) support.
• Understand and effectively communicate the Zenith Global Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
• Support the Programmatic Associate Director on areas that will further the Zenith Global Programmatic team’s development and product offering.
• Support with encouraging a culture of knowledge sharing.
• Build training materials and best practice documentation to cascade down to the team.
• Create and present case studies which showcase strong performance and innovative solutions.
• Attend relevant internal, client, media owner and technology partner meetings and events as appropriate.
• Contribute to new business initiatives and workflows (i.e. written proposal submissions, idea development, pitch slides and account transitions).
• Design measurement solutions which showcase the efficacy of campaigns.
• Support with the career progression and line management of Programmatic Executive and Publicis Global Delivery (PGD) support.

Qualifications

What you need to succeed....

• Previous experience within programmatic.
• Self-driven, results-oriented, solutions-focused with a positive outlook.
• Proficient in major DSPs (i.e. Google’s DV360, Amazon AAP, Tradedesk) and extensive knowledge of the RTB and wider programmatic landscape.
• Effective at people management and compliant with following policies and practices in line with the talent team.
• Advanced presentation skills.
• Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners.
• Strong analytical thinking and mathematical skills.
• Demonstrated critical thinking and problem-solving abilities.
• Consistently over-delivering on client objectives.
• The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload.
• Excellent project management skills to prioritise tasks on these busy accounts.
• Be confident working with numbers and large amounts of data.
• Be able to adhere to processes and best practices.
• Highly organized and capable of working independently.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).