Programmatic Manager

Publicis Groupe; London, Newcastle-under-Lyme; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading international agency in London is seeking a Programmatic Manager to oversee campaign delivery and optimization for H&M's global activities. This role involves managing a team and collaborating with clients to maximize ROI through innovative programmatic strategies. The ideal candidate will possess strong analytical and communication skills, along with proficiency in major DSPs. This position offers a hybrid working model and a range of benefits aimed at fostering a supportive and inclusive workplace.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

WORK YOUR WORLD

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING

BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Self-governing and results-oriented with a positive outlook.
• Proficient in major DSPs and Ad servers, with extensive programmatic knowledge.

Responsibilities

• Maintain responsibility for Programmatic activation and performance.
• Build strong relationships with key clients and monitor delivery of KPIs.
• Manage an Executive and ensure effective delegation.

Skills

Analytical Skills

Communication Skills

Problem-Solving

Tools

DV360

Amazon AAP

The Trade Desk

CM360

Job description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

•The H&M team sits within the Zenith International department and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.•With 100+ members spread out across London, India and the US, the team covers H&M’s Global activity, from establishing strategy to media planning, media activation across digital channels, measurement and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise ROI and shift consumer’s perception about H&M- from retailer to Fashion Brand.•With the increase in Programmatic scope this year, we are looking for a Programmatic Manager, whose role will be to drive excellence in campaign delivery and optimization.•The Programmatic Manager will help oversee the Programmatic scope within one of the most mature & innovative regional clusters, managing a Programmatic Executive and reporting into the Programmatic Director (based in London).•They will have remit over full funnel Programmatic activation, including Display DCO, YouTube, Video, High Impact formats, to name a few.

Responsibilities

Campaign & Performance

•Maintain overall responsibility of the Programmatic activation & performance across your regions/cluster.•Responsible of flawless campaign execution, best practice being adhered to and performance targets being met. Troubleshoot issues.•Monitor delivery of KPIs according to campaign goals and optimize accordingly to hit/exceed performance targets.•Responsible for the implementation of Global Test & Learn. Contribute towards the Channel Playbook and media guidelines.•Responsible for the timely and flawless delivery of weekly/monthly reports, finance, performance decks.

Clients

•Build strong, trusted relationships with key, mid-level clients.•Participate in client meetings and elaborate on Programmatic performance as required.•Take ownership for the monthly performance decks, EOC reports and ad hoc requests.

Commercial

•Monitor and deliver regional revenue targets.•Support the Programmatic Director on initiatives to expand the Programmatic scope within your regions.•Adherence to the finance processes, ensure QAs are followed.•Develop processes/workflows/task automation aimed at saving time and reducing mistakes.

Team

•Manage an Executive, ensuring they have a firm understanding of Programmatic and processes/tools to carry out their role effectively. Train direct reports on the latest updates/ platforms/ solutions.•Manage workload across your regions, ensuring deadlines are being met and client requirements are considered. Ensure effective delegation.•Proactively identify and resolve programmatic knowledge gaps within teams.•Stay up to date with industry developments by organizing discovery sessions with Media Owners.

Agency

•Share and showcase team’s best work across departments.•Build strong and effective relationships with all PM practices.•Build strong relationships with your peers, sharing knowledge and experience.•Embrace and get involved with agency initiatives and opportunities.

Qualifications

•Self-governing, results-oriented, proactive and solutions-focused with a positive outlook•Proficient in major DSPs & Ad servers (i.e. DV360, Amazon AAP, The Trade Desk, CM360) and extensive knowledge of the wider programmatic landscape•Strong analytical skills, critical thinking and problem-solving abilities•Strong communication skills•Be able to effectively prioritize and organize workload

Additional Information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).