Programmatic Manager

TN United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Programmatic Specialist to lead and optimize innovative advertising campaigns. This role involves managing programmatic strategies, collaborating with teams, and utilizing advanced tools to drive client success. The ideal candidate will have a strong background in programmatic advertising, exceptional analytical skills, and the ability to work effectively in a dynamic environment. Join a diverse and inclusive culture that values innovation and encourages professional growth, where your contributions will help shape the future of advertising in a sustainable economy.

Qualifications

• 3+ years of experience in programmatic advertising.
• Advanced knowledge of DSPs and data manipulation.

Responsibilities

• Manage and optimize Programmatic campaigns across various media mixes.
• Collaborate with teams to drive improvements in Programmatic workflows.

Skills

Programmatic Advertising

Data Analysis

Communication Skills

Team Collaboration

Time Management

Education

Bachelor's Degree (or equivalent)

Tools

MS Office Suite

DV360

Amazon DSP

TTD

Job description

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Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

Purpose of the Role

The role requires the efficient and accurate execution of Programmatic campaigns as well as solid experience in DSPs and Programmatic technology. You will take initiative and be confident in operating in a collaborative working environment. The right candidate will have a proven track record in getting the best out of others while also being able to manage their own workload effectively.

Key Responsibilities

1. Demonstrate advanced understanding of Programmatic technology and the wider Display ecosystem, building relationships with key partners.
2. Be accountable for the output of the team by managing workloads and problem solving, while coaching and developing to ensure best in class delivery.
3. Collaborate on planning and strategy for Programmatic activity as part of a range of different media mixes from our client portfolio.
4. Showcase the ability to build, manage, optimise and troubleshoot varied Programmatic campaigns that span the marketing funnel, utilising market-leading DSPs.
5. Be comfortable and confident manipulating large data sets to pull out meaningful insights for clients against their KPIs.
6. Utilise exceptional communication skills to effectively liaise with the internal team, forge close bonds with existing clients and attract new business where possible.
7. Play an active role in the development of our Programmatic offering by driving improvements to current workflow and processes, embedding quality assurance.
8. Own commercial practices including invoicing, spend delivery, investment and margin management to help drive the profitability of the department.

Qualifications + Skills

1. Minimum of 3+ years’ experience working within programmatic.
2. Advanced knowledge of MS Office Suite, particularly MS Excel and PowerPoint.
3. Experience using industry standard ad serving/buying tools.
4. Exceptional knowledge of the market both locally and globally, and the role that programmatic display plays within the digital ecosystem.
5. High degree of numeracy and literacy.
6. Detail oriented with first class analytical skills.
7. Ability to work both as an individual or within a team.
8. Effective organisation and time management.
9. Platform/tech experience in at least 2 DSPs including DV360, Amazon or TTD.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.