Programmatic Manager

Encore Digital Media Ltd; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days leave

30 days after service

Birthdays & life moments days

Healthcare cashplan

Life assurance

Employee assistance programme

Digital GP

Cycle to work

Flexible spending allowance

Quarterly social activities

Office transfer opportunities

Secondment opportunities

Job summary

Encore Digital Media Ltd in London, UK, seeks a brilliant Programmatic Manager with 3+ years’ experience across multiple DSPs to join the growing Biddable Team.

You will drive end-to-end programmatic campaigns, collaborate with commercial teams, and ensure campaigns meet KPIs across conversion, CTR and viewability.

Qualifications

• Minimum 3+ years managing campaigns across multiple DSPs.
• Experience contributing to programmatic plans and brief responses.
• Proficiency with 3PAS tags and site tracking.
• Strong attention to detail to ensure campaigns meet high standards.

Responsibilities

• End-to-end management of programmatic campaigns across Display, Video, CTV, Audio and Native.
• Collaborate with commercial & account management on programmatic briefs and responses.
• Upload and QA creatives and campaign collateral.
• Interrogate briefs and challenge unclear aspects using KPIs.
• Create and QA tracking pixels and verification pixels.
• Manage budget allocation, pacing, and campaign performance tracking.
• Produce weekly insights and trend reports; suggest optimisations.
• Deliver end-of-campaign reporting and recommendations for future campaigns.
• Regularly optimise campaigns to meet conversion, CTR and viewability targets.
• Contribute ideas to evolve Encore's programmatic offering.

Skills

The Trade Desk

Multiple DSPs experience

Programmatic planning

3PAS tags

Site tracking

B2B marketing

Deadline driven

Analytical

Team player

MS Office (Excel, Word, PowerPoint)

Tools

Koaki

The Trade Desk Koaki

Job description

Encore Digital Media are audience targeting specialists, focussing on B2B, Automotive, and Finance verticals. We are looking for a brilliant Programmatic Manager with 3 years’+ experience managing campaigns across multiple DSPs to join our growing and thriving team. The position is based in the UK part our specialist Biddable Team.

Key Responsibilities

We operate an ‘end to end’ campaign management model across Programmatic Display, Video, CTV, Audio, and Native. Covering, but not limited to the following tasks:

• End-to-end management of Programmatic campaigns including supporting with planning, independent campaign set-up / activation, optimisation, and reporting.
• Working closely with commercial & account management teams on Programmatic brief responses.
• Implementation of campaign collateral – uploading and QA’ing creatives
• Ensure all briefs received are thoroughly interrogated. Challenge any parts of the brief that are unclear using the planning/strategy teams KPIs outlined by the client.
• Creation & QA of tracking pixels
• Implementation of verification partner tracking pixels etc.
• Budget allocation, set up and pacing of the campaign to achieve targets.
• Creation of campaign trackers, to monitor performance.
• Weekly reporting with insights into trends, optimizations, suggested amendments.
• End of campaign reporting to highlight success and suggest changes for any future campaigns.
• Regular campaign optimisation to ensure campaigns are hitting Conversion, CTR, and Viewability benchmarks.
• Contribute to ideas around evolving the Encore offering across programmatic trading.

Skills Required

• Excellent knowledge of The Trade Desk DSP – including Koaki.
• At least 3+ years’ experience running campaigns in multiple DSP’s, such as: The Trade Desk, Amazon DSP, DV360, StackAdapt, Teads Ad Manager, Adform.
• Experience contributing to Programmatic plans & brief responses.
• Comfortable working with 3PAS tags and site tracking.
• Attention to detail to ensure all campaigns are set up to a high standard.
• Knowledge of B2B media & marketing.
• Ability to work to deadlines and manage a variety of different tasks
• Highly analytical with a honed ability to problem-solve & optimise.
• Team player with excellent people skills
• Demonstrate competency of using Microsoft Excel, Word and PowerPoint

And in return, Company Name offers:

• Competitive compensation package
• 25 days leave, increasing to 30 days based on service
• Additional 'moments that matter days' for birthdays, sports days, and other important life moments
• Time off for volunteering\
• Life assurance, healthcare cashplan, employee assistance programme, and Digital GP
• Cycle to work scheme
• Flexible spending allowance for health/dental insurance, wellbeing, family life, work life, hobbies and experiences
• Quarterly in-person and virtual social activities
• Office transfer and secondment opportunities

About Encore:

• Encore Digital Media, based in London (UK) part of N15 Group, is a specialist programmatic partner with a primary focus on B2B, Auto and FinPro.