Programmatic Account Manager

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global communications agency is seeking a Programmatic Manager to oversee all aspects of programmatic campaign implementation. The successful candidate will manage a small team, develop media plans that align with client KPIs, and drive operational excellence through innovative strategies. This role requires strong analytical skills and the ability to build trusted relationships with clients. You'll have the opportunity to work in a hybrid environment with comprehensive benefits including generous leave policies, and flexible working arrangements.

Benefits

Generous pension and life assurance

Private medical and income protection plans

Work from anywhere for up to 6 weeks a year

Two additional paid reflection days

24/7 helpline for personal and professional support

Family friendly policies with full pay for family milestones

Flexible working and additional birthday leave

Discounts at local restaurants and retailers

Qualifications

• Strong background in programmatic advertising with proven experience in campaign management.
• Proficient in data analysis with the ability to derive actionable insights.
• Experience in leading a team and managing client relationships.

Responsibilities

• Lead programmatic campaign implementation and manage a team.
• Develop media plans to achieve client KPIs with commercial outcomes.
• Create test and learn roadmaps for innovative media strategies.
• Analyze campaign performance and provide insights for future improvements.
• Build trusted relationships with clients through regular communication.

Skills

Data analysis

Client relationship management

Attention to detail

Technology proficiency

Team management

Education

Relevant degree or experience in marketing

Tools

Demand Side Platforms (DSPs)

DV360

The Trade Desk

Job description

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,Media Week's Agency of the Year 2023!

Overview

Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media {or insert brand} and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work
• Award winning work, thought leadership and features in every pitch
• The best product/technology and data on the market combined with the best client service
• Everyone pulling in the same direction. All brands talking to the same proposition
• Maximise every single commercial opportunity

The OneProgrammatic team sits within the Performics unit of Publicis Media but is supported by the Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.

OneProgrammatic works across a variety of programmatic executions, including running self-serve campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our internal partners APEX and Epsilon. OneProgrammatic trading covers Display, Online Video, YouTube, Connected TV (CTV) and Broadcast Video on Demand (BVOD).

Responsibilities

The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director.

You will be responsible for:

• Media planning excellence – Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.
• Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms).
• Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.
• PCAs – Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions.
• Awards – Identify market leading work that has been delivered by you and your team. Proactively track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.
• Client contact via on weekly calls – Build strong and trusted relationships with your clients by demonstrating that you understand your client’s business inside and out. Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value.
• Team management – You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating and communicating clearly and effectively.

Qualifications

We are looking for someone who:

• Accurately selects key metrics and dimensions relating to the client's business and marketing success measures to report marketing outcomes.
• Is inquisitive about data and delivers actionable business insights.
• Identifies the limitations of available data and generates creative, solution-driven strategies for data usage.
• Has a high attention to detail when practising quality assurance and due diligence in their own work and the work of their team.
• Uses the appropriate technology (both Publicis proprietary solutions and industry solutions) to solve client business challenges.
• Uses technology to increase efficiency of iterative work outputs. Tests new technology to determine its value for client engagements. Champions the team to use and test new technology.
• Will confidently present the benefits of Publicis proprietary solutions, e.g. Epsilon, APEX, and T&I products.
• Works collaboratively across channels, engaging appropriate colleagues when necessary.
• Pursues opportunities to utilise their skills outside of core role expectations.
• Approaches change with a mindset that seeks opportunity and growth.
• Ensures equal opportunities and supportive ways of working are in place for teammates with equity requirements by working with the Talent team.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).