Programmatic Director

GroupM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

GroupM seeks a Programmatic Director in London to lead advertising campaigns and enhance client relationships. In this role, you will manage team performance and ensure operational excellence, while benefiting from opportunities in a hybrid work environment equipped with comprehensive healthcare and professional benefits.

Benefits

Competitive medical, retirement plans, vision, dental

Paid time off and mental health days

Partner discounts

Qualifications

• Experience in programmatic advertising and digital media strategies.
• Strong analytical skills for campaign optimization.
• Ability to develop and maintain client relationships.

Responsibilities

• Build effective media plans and oversee campaign activation.
• Drive revenue growth by identifying optimization opportunities.
• Motivate and train junior staff for development.

Skills

Campaign Management

Client Relationship Management

Team Leadership

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenDoor: A Leading WPP Media Brand

OpenDoor:

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivaled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. That’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon—building on their respective strengths and visions. Whether at WPP or Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact—to innovate, learn, thrive, and occasionally fail too.

The OpenDoor partnership model is built to deliver next-level productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s 16 Leadership Principles and WPP’s core values of Open, Optimistic, and Extraordinary. Together, when WPP’s creative transformation meets Amazon’s customer-centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, you’re not only joining a cross-functional team partnering with one of WPP’s top five global clients, but you’re also taking a step to challenge yourself and the world around you every day, working in the most unusual ways on some of Earth’s most exciting projects.

Role Summary and Impact

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Programmatic Director. This is a full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, excellence, and best-in-class service for Amazon across its diverse businesses, including XCM, Prime Video, and RMI.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open environment by balancing people and client experiences through cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

Campaign Management

• Build effective media plans to organize campaign actions and goals.
• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns operate at the highest standards and deliver quality output for clients.
• Proactively supervise campaign activation and optimization, supporting global hubs, executives, and managers.
• Create templates and proven methodologies for optimization tactics and logs.

Client and Partner Management

• Build strong, effective relationships with clients, maintaining trust and respect.
• Understand media and technology developments influencing clients’ businesses.
• Drive revenue growth by spotting new optimization opportunities, services, or products, and delivering results.
• Develop relationships with media owners and service providers to select appropriate suppliers.
• Understand products and solutions developed within the group relevant for clients.

People Management

• Motivate and train individuals; be a key stakeholder in junior staff development.
• Support and nurture junior and global hub employees, ensuring their training and development needs are met.
• Set clear tasks and objectives with the Programmatic Associate Director, including deliverables and timelines.
• Highlight teamwork and client initiatives; demonstrate programmatic best practices and contribute to PR and communications.

Operational Excellence

• Use tools effectively to drive accountability, operational efficiencies, and insights.
• Ensure financial accuracy, including planning, buying, and reconciliation of spends, client terms, and fees.
• Maintain standards throughout the campaign lifecycle.
• Seek opportunities to develop knowledge of the programmatic landscape, tech platforms, vendors, and suppliers.

Life at WPP Media & Benefits

We invest in our employees to help them excel, offering opportunities to grow, pursue passions, and learn at the forefront of marketing and advertising. Benefits include competitive medical, retirement plans, vision, dental, paid time off, partner discounts, and mental health days. WPP Media is an equal opportunity employer committed to a respectful, inclusive culture.

We adopt a hybrid work approach, with teams in the office around four days a week. Please discuss accommodations or flexibility needs during the interview process.

This is a UK-based role, requiring the right to work in the UK.

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