Programmatic Analyst

News Corp UK & Ireland Limited; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading media company in London is seeking a Programmatic Analyst to optimize digital advertising yield for its portfolio, including major brands like The Sun and The Times. The role emphasizes data analysis and reporting, with an expectation of using SQL and data visualization tools. This position offers a hybrid working policy to foster collaboration and innovation.

Benefits

Maternity leave up to 18 weeks full salary

Wide range of training and full LinkedIn Learning access

Private medical insurance

Discounted gym memberships

Generous pension scheme with employer contributions

25 days holiday plus bank holidays

Qualifications

• Solid understanding of the programmatic advertising ecosystem and digital inventory management.
• Ability to organize, analyze and scrutinize substantial amounts of data precisely.
• Experience in working with big data sets (billions of rows) preferred.

Responsibilities

• Execute yield optimization strategies by manipulating the ad technology stack.
• Continual analysis and improvement of ad stack and revenue opportunities.
• Maintain all digital commercial reporting platforms.

Skills

Understanding of programmatic advertising

Strong analytical skills

SQL data manipulation

Experience with big data sets

Advanced Microsoft Excel experience

Strong organization skills

Education

Degree in Mathematics, Statistics, Economics or Computer Science

Tools

BigQuery

MySQL

Data Studio

Tableau

Python

Job description

Job Description

Your team: Programmatic advertising plays a major part in realising success across the News UK digital portfolio. The Programmatic Operations team is at the heart of this. As the ad technology experts, we use both our knowledge of such systems and the enormous amounts of data generated to deliver true innovation and world class solutions with the goal of maximising revenue potential.

Your role: Focussing on News UK’s digital portfolio, which includes The Sun, The Times, talkSPORT and Talk, the Programmatic Analyst role is responsible for implementing strategies to maximise digital advertising yield. Working within the Yield & Optimisation team, this role will pull the levers within News UK’s pricing framework and programmatic ad stack to achieve this.

Maintenance of News UK’s commercial reporting platforms will be a key part of this role. This is an extremely data heavy role, working with the billions of rows of data per month generated from the multitude of touch points News UK possesses with both their customers and consumers. From this they will identify meaningful business outcomes, produce detailed analysis and confidently convey to the relevant stakeholders.

Day to day you will:

• Execute yield optimization strategies by manipulating the ad technology stack.
• Continual analysis and improvement of ad stack, ad server, revenue opportunities/risks and products.
• Proactively formulate and propose revenue and yield boosting opportunities through forensic analysis of programmatic, audience and inventory performance data.
• Maintain all digital commercial reporting platforms.
• Enhance News UK’s programmatic analysis tools and capabilities.
• Work closely with the data & technology teams to sustain the integrity of reporting API data of each programmatic monetisation vendor.
• Sustain a strong understanding of the latest industry trends to discover any potential new areas of revenue growth.
• Support business stakeholders with intelligence and insights to aid strategic decision making.
• Assist in the activation of programmatic sales budgets on News UK properties by actively pursuing sales leads, trend analysis, reporting and insights.
• Track spend patterns by agency and clients working with sales, client and agency teams to highlight any variations or areas of interest.
• Liaise with sales teams to control pricing of digital inventory and provide ad-hoc pricing on non-standard packages of inventory.
• Provide technical and statistical insight directly to both sales and clients on briefs and pitches.

What we’re looking for from you:

• Solid understanding of the programmatic advertising ecosystem and digital inventory management
• Strong analytical skills with the ability to organise, analyse and scrutinise substantial amounts of data with precision and attention to detail.
• Knowledge of data manipulation using a SQL based tool (eg. BigQuery, MySQL, etc.), as well as data visualisation (eg. Data Studio, Tableau, etc.). Python is a plus.
• Experience in working with big data sets (billions of rows) is preferred.
• Advanced Microsoft Excel experience.
• Preferred degree in Mathematics, Statistics, Economics or Computer Science.
• Strong organizational, time management, written and communication skills.
• The ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.

We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community.

Benefits

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [e-mail].