Programmatic Account Manager

GROUPM; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative agency is seeking a Programmatic Account Manager to lead media campaigns and drive performance. In this dynamic role, you will utilize your expertise in programmatic advertising to build and optimize media plans, ensuring they meet client KPIs. Collaborating with a talented team, you'll analyze campaign performance and mentor junior members. This position offers an exciting opportunity to work in a creative environment that values diversity and innovation, empowering you to make a significant impact on clients' success.

Qualifications

• Experience managing programmatic campaigns on DV360 or TradeDesk.
• Strong analytical skills and attention to detail in campaign optimization.

Responsibilities

• Plan and activate programmatically bought media campaigns.
• Conduct post-campaign analysis and ensure alignment with client KPIs.

Skills

Programmatic Campaign Management

Data Analysis

Attention to Detail

PPC Management

Social Media Advertising

Tools

DV360

TradeDesk

Google Analytics

CM360

Quantcast

Amazon DSP

Yahoo DSP

Job description

Description

Position at T&Pm

Job Title: Programmatic Account Manager

Location: Manchester

Reporting to: Programmatic Business Director

Who Are We?

T&Pm is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial, partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion in billings globally.

As an early adopter with the first AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all outputs, with 1,900 people trained on WPP’s proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform how great brands are built. Our teams blend creative, media, experience, and technology specialists to optimize business outcomes across channels, fueled by AI innovations. Working alongside clients’ marketing teams, we deliver ‘&mplified Creativity’ to solve business and brand challenges seamlessly, creatively, and efficiently.

Our people are our greatest asset. We aim to make a lasting impression on them by building strong communities, providing growth opportunities, and empowering them to make a difference. We value diversity, challenge, and champion each other and our clients to be the best we can be.

The Role

The Programmatic Account Manager will be responsible for planning and activating programmatically bought media campaigns. This includes working with open funnels, premium inventory, or bidding approaches using DSPs to meet campaign KPIs, ensuring ongoing optimization, and analyzing campaign performance.

Key Responsibilities

1. Build media plans aligned with client KPIs.
2. Conduct in-depth post-campaign analysis beyond topline metrics.
3. Demonstrate a thorough understanding of premium display and programmatic advertising.
4. Collaborate with other channels in an integrated performance approach.
5. Stay updated on industry products and test new strategies within allowed matrices.
6. Ensure campaigns align with overall media plans and are approved by Account Directors.
7. Apply knowledge across platforms based on client needs.
8. Develop expertise in search and biddable media, including PPC and social activities.
9. Assist and mentor junior team members and track their progress.

Skills and Experience

Required

• Agency or client-side experience managing programmatic campaigns on DV360 or TradeDesk.
• Strong analytical skills with the ability to analyze data and develop recommendations.
• High attention to detail and understanding of optimization levers across platforms.

Desired

• Experience with display campaigns on Search, PPC, or Social.
• Line management experience.
• Knowledge of Google Analytics, CM360, other Adserving platforms, and DSPs like Quantcast, Amazon, Yahoo.

T&Pm is an equal opportunity employer and considers applicants without discrimination. We are committed to fostering a respectful culture where everyone feels they belong and has equal career opportunities.

(Please note this is a UK-based role and requires individuals to have the right to work in this location.)