Programmatic Account Executive

GROUPM; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Programmatic Account Executive to join their dynamic team in London. This exciting role offers the opportunity to work on high-profile accounts, leveraging innovative programmatic strategies to drive client success. You will be integral to campaign management, ensuring optimal performance through data-driven insights and collaboration with clients and partners. With a focus on professional development and a supportive work environment, this position is perfect for those eager to grow their career in digital media. Join a team that values creativity, precision, and a passion for programmatic advertising.

Benefits

25 Days Holiday

Flexible Working Policy

Private Medical Insurance

WPP Pension scheme

Cycle to Work Scheme

Qualifications

• Passionate about programmatic with an analytical mindset.
• Strong attention to detail and excellent communication skills.

Responsibilities

• Manage and optimize campaign activity to achieve client KPIs.
• Create programmatic strategies and analyze campaign results.

Skills

Analytical Skills

Communication Skills

Time Management

Proactivity

Education

Degree in Marketing or related field

Tools

Programmatic Advertising Platforms

Media Planning Tools

Job description

Programmatic Account Executive

About Mindshare:

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Mindshare’s portfolio of clients includes KFC, Marks & Spencer, TKMaxx, Unilever, Ford and more. We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

About the Programmatic team @ Mindshare UK:

We are a team of approximately 40 people working on the Unilever account in the UK, one of the agency’s biggest and most long-standing clients.

We are now looking for the new Programmatic Executive to come and join the growing Programmatic team based in Rose Court, London. The team is about to undergo a big transformation where programmatic planners and traders are coming together as one team to deliver a more insightful and efficient offering for the client. All team members will therefore be planning and activating programmatic campaigns within the next 3-6 months, so this is an ideal time for the candidate to join and gain exposure to the training the rest of the team will receive.

Intro to the role:

The candidate will report to the Programmatic Account Manager. Working within the Mindshare Programmatic team, they will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within digital and Programmatic. They should be able to articulate key features and benefits of Programmatic.

Key Responsibilities:

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
• Competently create media plans designed to achieve specified KPIs.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process.

Client and Partner Management

• Create and implement a programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs, and follows through to activation.
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to develop programmatic skillset.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle.

About You:

• Passionate about programmatic and understand the role it can play in the wider ecosystem.
• Affinity for numbers and with an analytical thought process, keen to drive continued excellence.
• Ability to manage their time effectively and work as part of a team.
• Attention to detail and excellent communication skills, written and verbal.
• Proactive and self-motivated, always looking to expand knowledge and capabilities.

GroupM Nexus Benefits:

• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
• Flexible Working Policy.
• Flexible Public Holidays Policy.
• Private Medical Insurance.
• WPP Pension scheme.
• Cycle to Work Scheme.
• Online career review and development tool.

And many more!