Programmatic Account Director

GroupM; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading media company is seeking a Programmatic Account Director to manage client relationships and lead the activation team. This role involves overseeing campaign lifecycles, client interactions, and ensuring operational excellence within a hybrid work model. The ideal candidate will have proven experience in display activation and strong communication skills.

Benefits

Health benefits

Retirement plans

Paid time off

Mental health days

Qualifications

• Proven experience in display activation and innovation.
• Ability to translate technical info for non-technical audiences.
• Experience managing and developing teams.

Responsibilities

• Oversee the full campaign lifecycle including planning, setup, optimization, and reporting.
• Build relationships with key client contacts and media owners.
• Deliver flawless campaign activation and support QA processes.

Skills

Display activation

Analytical skills

Communication skills

Culturally aware communication

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name reflects our mission and method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The Programmatic Account Director will be responsible for managing client relationships and leading the activation team of managers and executives. They will oversee the full campaign lifecycle, including channel planning, setup, optimization, delivery, and reporting, primarily for an FMCG client focusing on branding campaigns.

Key Responsibilities

• Campaign Management: Ensure best practice templates and processes are used; understand client pressures; identify suitable products and solutions; have a good understanding of digital media mix; drive in-channel learning; manage spend to maximize value.
• Client and Partner Management: Build relationships with key client contacts; maintain team reputation; oversee client audits; maintain relationships with media owners and tech partners; present confidently in pitches and meetings.
• People Management: Demonstrate leadership; develop case studies; ensure team training and development; foster strong relationships with stakeholders; promote team community activities.
• Operational Excellence: Deliver flawless campaign activation and billing; support QA processes; negotiate effectively for value.

Skills and Experience

• Proven experience in display activation and innovation.
• Experience with programmatic self-serve platforms like DV360, TTD, Amazon (nice to have).
• Ability to translate technical info for non-technical audiences; experience managing and developing teams; analytical skills; ability to develop testing strategies; excellent communication skills; culturally aware communication.

Life at WPP Media & Benefits

We invest in our employees' growth, offering global networks, resource groups, and various benefits including health, retirement, paid time off, discounts, and mental health days. WPP Media is an equal opportunity employer and promotes a respectful, inclusive culture. We support a hybrid work model, with in-office presence around four days a week. Please discuss accommodations during the interview process.

(This role is UK-based; candidates must have the right to work in the UK.)

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While we appreciate all applications, only shortlisted candidates will be contacted.