Product Strategy Analyst

Iwoca Ltd; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Product Strategy Analyst to join their innovative team in London. This role offers the chance to leverage analytical skills and strategic thinking to drive impactful product changes that enhance customer experiences. You will work closely with cross-functional teams to optimize lending strategies and user journeys, ensuring that small businesses receive the financial support they need. With a culture that prioritizes learning and growth, this position presents a unique opportunity to contribute to a mission that empowers small businesses across Europe.

Benefits

Flexible working hours

Medical insurance

Private GP service

25 days holiday plus extra for birthday

Paid sabbatical after four years

Counselling and therapy sessions

Pension contributions

Employee equity incentive scheme

Generous parental leave

Company retreats

Qualifications

• Experience in a strategy role within finance or tech.
• Strong analytical background with a STEM degree.

Responsibilities

• Analyse customer behaviour trends to enhance lending strategy.
• Collaborate with teams to optimize user experience.

Skills

Analytical skills

Critical thinking

Problem-solving

Commercial experience in strategy

Education

Strong STEM degree

Tools

Data visualization tools

Job description

Product Strategy Analyst - New applications team

Hybrid in London, United Kingdom

The company
Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca. Small businesses aren't just statistics – they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we've revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that's fast, flexible, and actually works for modern businesses.
Our impact speaks for itself: we've provided billions in funding to over 150,000 businesses across Europe, making us one of the continent's leading fintech innovators. But we're just getting started. Our mission? To empower one million businesses with the financial tools they deserve.
We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether it's managing cash flow or seizing unexpected opportunities, we ensure businesses get the funds they need – often within minutes

The team

The UK Funnel Teams optimise iwoca’s lending products and the customer journey. The teams include analysts, developers, and data scientists working together to design, build, and test innovative solutions. The teams use data-driven insights to identify the most effective ways to serve our customers, while maximising the mutual value in iwoca’s relationships with small and medium sized enterprises.

The role

The Product Strategy Analyst role combines strategic and analytical thinking. The successful candidate will conceive, manage, and deliver projects that use the scientific method to identify product changes that motivate customers. The role requires interpersonal skills to pitch plans to senior leadership, with business and technical acumen to engage the development teams that will bring ideas to life. In short: you’ll enjoy tremendous freedom to identify and drive projects that make iwoca successful.

Responsibilities and projects will include:

Broadening and optimising our lending strategy

• Analyse customer behaviour trends to identify relationships between iwoca’s product features like the amounts that customers draw down or pricing.

• Use the insights you uncover to recommend strategies that enhance iwoca’s performance.

• Collaborate closely with the Distribution, Credit Risk and Operations teams to launch and execute innovative new strategies.

Owning the customer experience

• Experiment relentlessly to deeply understand how iwoca’s user experience influences customers’ behaviours.

• Partner with the design team to create, test, and optimise the application process, refine how iwoca presents offers to customers, and enhance customer retention strategies.

• Use your insights to drive customer conversion, engagement, and satisfaction.

Leading and collaborating

The role suits an individual contributor who can lead by influence. As your role and iwoca’s needs mature, you might think about managing direct reports. We’re open-minded: share your goals with us.

• Communicate your findings and recommendations to stakeholders at all levels, from senior leadership to individual contributors, using data visualisation and storytelling to get buy-in and enable decision making.

• Collaborate with colleagues across multiple business areas to identify new initiatives and common goals.

The requirements

Essential:

• Commercial experience in a strategy role within finance, tech, product, and/or consultancy.

• Analytical background, demonstrated through academic qualifications (such as a strong STEM degree) and/or through professional experience.

• Critical thinking and problem-solving skills, with the ability to challenge and recommend innovative solutions.

Bonus:

• Experience working with tech and data science teams

• Experience creating and optimising customer user journeys

The salary

We expect to pay from £60,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, and Frankfurt with plenty of drinks and snacks.

• Events and clubs, like bingo, comedy nights, yoga classes, football, etc.

The benefits

• Flexible working hours

• Medical insurance from Vitality, including discounted gym membership

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave,and unlimited unpaid leave

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings

• An employee equity incentive scheme

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme

• Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies

• Interview welcome pack