Product PR Executive

Norton Motorcycles; Greater London; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Private Medical Insurance

Generous pension scheme

Life insurance (4x salary)

Free fruit

On-site free parking

Electric charging points

Job summary

Norton Motorcycles is seeking a Product PR Executive to support its UK and international product public relations activity. This hands-on role covers press fleet coordination, media enquiries, product communications, media activations and events.

You’ll be highly organised, proactive and commercially aware, with a strong interest in motorcycles, automotive media and communications, comfortable managing multiple priorities and building relationships with journalists and internal teams.

Qualifications

• Experience in PR, communications, media relations or similar role.
• Strong organisational and project coordination skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple deadlines and priorities in a fast-paced environment.
• Attention to detail, especially with product and technical information.
• Confident communicating with internal stakeholders, suppliers and media.
• Proficient in Microsoft Office (PowerPoint, Word, Excel).
• Hands-on, proactive approach with ability to work independently.
• Experience in motorcycle/automotive sectors and coordinating press fleets.
• Experience with PR agencies and external suppliers.

Responsibilities

• Coordinate Norton’s press and media fleet, including bookings, logistics, maintenance and preparation.
• Manage incoming media enquiries and coordinate timely responses with internal teams.
• Build and maintain strong relationships with journalists, editors and industry media.
• Support media activations, product loans, demonstrations and journalist engagement.
• Develop and maintain product PR materials, including press kits, presentations and messaging.
• Work with Product, Engineering and Marketing to ensure accurate product information.
• Support PR projects and identify opportunities to raise Norton’s presence in media.
• Plan and deliver product launches, motorcycle shows, industry events and media activities.
• Coordinate media attendance, accreditation, schedules and event logistics.
• Provide on-the-ground support at events and assist with post-event media follow-up.
• Maintain PR/press fleet records and support reporting on activity and outcomes.
• Collaborate with agencies, suppliers and media partners to deliver PR activity.

Skills

Strong organisational skills

Excellent written and verbal comms

Media relations

Project coordination

Attention to detail

Full UK driving licence

MS Office (PowerPoint, Excel, Word)

Independent worker

Motorcycle/automotive knowledge

Stakeholder management

Tools

Microsoft Office

PowerPoint

Excel

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

Location:

London

Reporting to:

Head of PR and Partnerships / PR Manager

The Role

We are looking for a Product PR Executive to support Norton’s product public relations activity across the UK and international markets.

This is a hands-on role supporting the day-to-day delivery of product PR, including press fleet coordination, media enquiries, product communications, media activations and events.

The successful candidate will be highly organised, proactive and commercially aware, with a strong interest in motorcycles, automotive, media and communications. You will be comfortable managing multiple priorities and building strong relationships with journalists and internal teams.

Key Responsibilities

• Coordinate Norton’s press and media fleet, including bookings, logistics, maintenance and preparation
• Manage incoming media enquiries and coordinate timely responses with relevant internal teams
• Build and maintain strong relationships with journalists, editors and industry media
• Support media activations, product loans, demonstrations and journalist engagement opportunities
• Develop and maintain product PR materials, including press kits, presentations, specification sheets and key messaging
• Work with Product, Engineering and Marketing teams to ensure product information is accurate and up to date
• Support PR projects and identify opportunities to increase Norton’s presence across motorcycle, automotive, lifestyle and business media
• Support the planning and delivery of product launches, motorcycle shows, industry events and media activities
• Coordinate media attendance, accreditation, schedules and event logistics
• Provide on-the-ground support at events and assist with post-event media follow-up
• Maintain accurate PR, media and press fleet records and support reporting on activity, coverage and outcomes
• Work collaboratively with internal teams, agencies, suppliers and media partners to deliver effective PR activity

Key Skills & Experience

• Experience within PR, communications, media relations, marketing or a similar role
• Strong organisational and project coordination skills
• Excellent written and verbal communication skills
• Ability to manage multiple deadlines and priorities in a fast-paced environment
• Strong attention to detail, particularly when managing product and technical information
• Confident communicating with internal stakeholders, external suppliers and media contacts
• Proficient in Microsoft Office, particularly PowerPoint, Word and Excel
• A proactive, hands-on approach with the ability to work independently
• Experience within the motorcycle, automotive, mobility or consumer product sectors
• Experience coordinating press fleets, product loans or media events
• Experience working with PR agencies and external suppliers
• Knowledge of media monitoring, PR reporting and coverage measurement
• Passion or strong interest in motorcycles and the wider automotive industry
• Full UK driving licence and confidence coordinating vehicle/motorcycle logistics

Rewards Of Working For Norton

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here’s what you’ll get when you join the team:

• Competitive salary package that recognises your skills and experience
• 33 days of holiday (inc. Bank Hols) to relax and recharge
• Generous pension scheme that sets you up for the future, with access to personalised advice.
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best
• Life insurance (4x salary) because we've got your back no matter what
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.
• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
• Want to go green? You can enjoy free electric bicycle hire
• Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.
• We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.