Product Marketing Specialist - B2B

Ziff Davis; United Kingdom; On-site; GBP 40,000 - 65,000; Full time

Job summary

Rejoignez une entreprise innovante comme Spécialiste Marketing Produit B2B. Ce rôle vous impliquera à créer des stratégies marketing autour des solutions de connectivité tout en collaborant avec des équipes de produit, vente et marketing. Si vous êtes passionné par le marketing, l'innovation et la technologie, nous aimerions discuter avec vous.

Benefits

Remote Work Options

Educational Opportunities

Competitive Pay

Paid Time Off

Qualifications

• 2-3+ années d'expérience en marketing ou communication.
• Compétences écrites excellentes avec une expérience en messages techniques.
• Connaissance des principes de marketing produit.

Responsibilities

• Développer des ressources marketing pour communiquer la valeur des produits.
• Planifier et exécuter des campagnes marketing croisées.
• Gérer les canaux de médias sociaux et optimiser les résultats.

Skills

Business Writing

Project Management

B2B Marketing

Social Media Management

Creative Thinking

Tools

Marketing Automation Tools

CRM Systems

Job description

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Description

Position at Ookla

We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions. Our team is passionate and inspired by possibility. We seek team members who enjoy solving complex problems, are motivated to challenge themselves, and excel at turning clever ideas into unique products.

Millions of consumer-initiated tests are performed through our products, and billions of data points are collected daily worldwide. This data offers numerous opportunities to analyze and optimize our broader strategy. Working at Ookla means using data and insights to improve connectivity for all.

We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role acts as a vital link between Product, Sales, and Marketing, ensuring we deliver the right solutions with the right messaging to the right audience at the right time.

You might be perfect for this role if you:

• Are a go-to source for creating compelling go-to-market plans and materials
• Enjoy crafting campaigns that attract prospects and customers to learn more about our solutions
• Can translate complex topics or data into approachable, easy-to-understand messaging
• Want to work in the tech space with products aimed at improving connectivity for all

The ideal candidate will be self-directed, proactive, and a problem solver, valuing teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is preferred.

We offer a flexible work environment that values individuality, fun, and talent. If you are innovative, collaborative, and passionate about your work, let’s chat!

Expectations for Success

• Develop and promote product marketing resources such as case studies, guides, research articles, webinars, white papers, and videos to communicate our products' value effectively
• Plan and execute cross-channel marketing campaigns using content, email, web, social media, and ads to increase brand awareness, engagement, and conversions
• Maintain and expand competitive intelligence, monitor the marketplace, create battle cards, and research related verticals
• Facilitate cross-departmental training to ensure messaging consistency
• Collaborate with regional technical teams and analysts to identify and share use cases and messaging globally
• Work with product and sales teams to support successful product and feature launches
• Manage social media channels, create content calendars, and monitor performance to optimize results
• Keep product collateral and sales enablement resources up-to-date
• Support additional initiatives as needed within the Product Marketing team

Requirements

We seek the right person, not a specific list of requirements. If your experience has prepared you for similar challenges, we want to hear from you.

• 2-3+ years experience in marketing, communications, or related fields
• Excellent business writing skills with experience in technical messaging
• Knowledge of product marketing principles, techniques, and best practices
• Experience managing social media content across platforms
• Experience building marketing campaigns
• Strong project management skills, capable of handling multiple priorities in a fast-paced environment
• Team player with good interpersonal skills and cross-department collaboration abilities
• Creative thinker with innovative marketing ideas and strategies
• Experience in B2B marketing
• Experience in the internet, networking, or telecommunications industry is a plus
• Proficiency in marketing automation tools and CRM systems is a plus
• Successful background check completion

We provide excellent tools, flexible remote work options, educational opportunities, and inclusive resources. Our benefits include competitive pay and paid time off. If you have accessibility needs, please contact us during the application process.