Product Marketing Specialist

JR United Kingdom; Wolverhampton; Remote; GBP 50,000 - 70,000; Full time

Job summary

A high-growth SaaS vendor in Finance and ERP is seeking a Product Marketing Specialist to enhance platform messaging for CFOs. This fully remote role offers flexibility and the chance to create impactful content that drives sales and aligns closely with product and sales teams. Ideal candidates have at least 2 years of experience in SaaS product marketing and a strong grasp of ERP and finance software.

Qualifications

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
• Proven ability to create compelling messaging frameworks and enablement assets.

Responsibilities

• Develop and own the product positioning, messaging, and value proposition.
• Build sales enablement materials including pitch decks and product guides.
• Conduct market analysis to support differentiation.

Skills

Communication

Writing

Storytelling

Cross-functional collaboration

Market analysis

Job description

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Posted:

24.06.2025

Expiry Date:

08.08.2025

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Job Description:

Job Title: Product Marketing Specialist

Location: Fully Remote (UK-based)

Company Overview

A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to help elevate how its platform is positioned to the Office of the CFO. The business provides modern financial solutions that empower mid-market and enterprise Finance teams to streamline operations, ensure compliance, and gain real-time insights.

With strong momentum in the market and ambitious growth plans, the business is investing in its go-to-market function and is looking for a commercially minded marketer to lead the charge on messaging, enablement, and product storytelling.

Product Marketing Specialist - Role Overview

The Product Marketing Specialist will be responsible for defining and executing the messaging, positioning, and go-to-market strategy for the platform. Working closely with Product, Sales, and wider Marketing teams, the successful candidate will develop high-impact content and tools that clearly communicate the value of the platform to CFOs, Finance Directors, and Financial Controllers.

This is a fully remote role, offering flexibility, autonomy, and the opportunity to make a measurable impact within a scale-up environment.

Product Marketing Specialist - Key Responsibilities

• Develop and own the product positioning, messaging, and value proposition tailored to Finance buyers.
• Build and maintain sales enablement materials including pitch decks, battlecards, solution briefs, and product guides.
• Collaborate with Product, Sales, and Customer teams to gather insights and inform go-to-market strategies.
• Lead product and feature launches, coordinating messaging, internal enablement, and marketing assets.
• Conduct competitor and market analysis to support differentiation and influence roadmap positioning.
• Create product-focused content that supports awareness, demand generation, and sales conversion efforts.
• Work closely with the Head of Marketing to align on campaign messaging and asset creation.

Product Marketing Specialist - Skills & Experience Required

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
• Proven ability to create compelling messaging frameworks and enablement assets.
• Confident working cross-functionally with Product, Sales, and Marketing teams.
• Excellent communication, writing, and storytelling skills.