Product Marketing Specialist

Zepz; United Kingdom; Remote; GBP 40,000 - 70,000; Full time

Job summary

A leading global remittance company seeks a Product Marketing Specialist to enhance user engagement and drive product adoption. You will be responsible for defining growth strategies and collaborating with cross-functional teams to improve customer retention and market positioning. Ideal candidates will possess extensive experience in PMM and a solid understanding of B2C marketing in the tech sector.

Benefits

Unlimited Annual Leave

Private Medical Cover

Retirement Pension Scheme

Life Assurance

Competitive Parental Leave

Qualifications

• Extensive experience in a PMM role.
• Experience conducting market research.
• Proven track record in B2C product marketing.

Responsibilities

• Lead customer communication for products and services.
• Collaborate with Product Managers for optimal product-market fit.
• Develop strategies for product adoption and customer retention.

Skills

Market Research

Data Analysis

Communication

Product Positioning

B2C Marketing

Education

Bachelor's Degree in Marketing or Business

Job description

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries

• We act like owners - We are relentlessly delivering for our users and spending money thoughtfully.
• We embrace embarrassing honesty - We function best when we're open and honest with one another — especially about our challenges and doubts.
• We have a bias to action - We get to first outcomes quickly, iterate and learn.
• We strive to be better - We may make mistakes, but always learn from them.
• We are inclusive - to better reflect and serve our users.

About the Role:

In 2023 the team at ZEPZ began exploring other avenues to serve migrant communities around the world. As such we rolled out Sendwave Wallet and are set to launch new products outside of our core remittance services. We call it Remittance+. The Product Marketing Specialist will play a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products.

The PMM Specialist sets the strategy for the way we grow adoption for products, services and features and partners with the Remittance Plus Product Managers to define our future product roadmap and innovation plan. The role will be responsible for product adoption among new and existing customers by ensuring strong product/market fit and a clear value proposition, as well as improving existing customer retention via increased engagement with our product.

Reporting to Director, PMM and Insights, you will be responsible for:

• Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on new products.
• Leading the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers.
• Partnering closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates the market for each product.
• Taking full control of campaign development and execution, ensuring flawless execution across all initiatives.
• Building playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets.
• Exercising strong stakeholder management to ensure alignment and drive momentum.
• Applying data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation.

Experience we’re looking for:

• Extensive experience in a PMM role.
• Experience conducting market research. Leveraging Customer Insight team for discovery and feedback.
• Independent in analyzing data, sharing insights, and applying it to guide campaign strategies and product decisions.
• Strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams.
• Track record in positioning of new products.
• Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-faced global tech company.
• Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment.
• A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing.

What you’ll get from us

Please note that the benefits below will apply to permanent roles.

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
• Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
• Retirement: We offer pension schemes to help you plan for and secure your future.
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!

Why choose Zepz?

• Our team of over 1,000 employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
• We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
• We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
• At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose - to continue to provide the best service to our users.

Ready to Apply?

Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Zepz is a place where everyone can thrive.

So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.

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