Product Marketing Specialist

JR United Kingdom; Lincoln; Remote; GBP 40,000 - 60,000; Full time

Job summary

A high-growth SaaS vendor is seeking a talented Product Marketing Specialist to define and execute go-to-market strategies for their finance platform. The role involves creating impactful messaging and working alongside Product, Sales, and Marketing teams to drive success in a fully remote environment. Candidates should have at least two years in product marketing and a strong grasp of finance software.

Qualifications

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software.
• Ability to create compelling messaging frameworks.

Responsibilities

• Develop and own product positioning, messaging, and value proposition.
• Build sales enablement materials including pitch decks and product guides.
• Lead product launches and coordinate marketing assets.

Skills

Product Marketing

Communication

Writing

Storytelling

Collaboration

Job description

A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to help elevate how its platform is positioned to the Office of the CFO. The business provides modern financial solutions that empower mid-market and enterprise Finance teams to streamline operations, ensure compliance, and gain real-time insights.

With strong momentum in the market and ambitious growth plans, the business is investing in its go-to-market function and is looking for a commercially minded marketer to lead the charge on messaging, enablement, and product storytelling.

Product Marketing Specialist - Role Overview

The Product Marketing Specialist will be responsible for defining and executing the messaging, positioning, and go-to-market strategy for the platform. Working closely with Product, Sales, and wider Marketing teams, the successful candidate will develop high-impact content and tools that clearly communicate the value of the platform to CFOs, Finance Directors, and Financial Controllers.

This is a fully remote role, offering flexibility, autonomy, and the opportunity to make a measurable impact within a scale-up environment.

Product Marketing Specialist - Key Responsibilities

• Develop and own the product positioning, messaging, and value proposition tailored to Finance buyers.
• Build and maintain sales enablement materials including pitch decks, battlecards, solution briefs, and product guides.
• Collaborate with Product, Sales, and Customer teams to gather insights and inform go-to-market strategies.
• Lead product and feature launches, coordinating messaging, internal enablement, and marketing assets.
• Conduct competitor and market analysis to support differentiation and influence roadmap positioning.
• Create product-focused content that supports awareness, demand generation, and sales conversion efforts.
• Work closely with the Head of Marketing to align on campaign messaging and asset creation.

Product Marketing Specialist - Skills & Experience Required

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
• Proven ability to create compelling messaging frameworks and enablement assets.
• Confident working cross-functionally with Product, Sales, and Marketing teams.
• Excellent communication, writing, and storytelling skills.