Product Marketing Specialist

White Recruitment; England; On-site; GBP 50,000; Full time

Job summary

A leading HVAC solutions provider is seeking a Product Marketing Specialist to innovate and communicate product value in the market. In this strategic role, you will develop marketing strategies, enable sales teams, and support product launches, playing a crucial part in the success of HVAC product lines.

Qualifications

• 3+ years of product marketing experience, preferably in HVAC, construction, or engineering-related industries.
• Excellent communication, storytelling, and copywriting skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute product marketing plans for HVAC products.
• Conduct competitive analysis and market research.
• Create sales enablement materials and product collateral.

Skills

Communication

Storytelling

Analytical mindset

Job description

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My client are redefining HVAC solutions. As an industry leader in heating, ventilation, and air conditioning systems, they combine decades of innovation with a commitment to energy efficiency and performance. They’re seeking a strategic and detail-oriented Product Marketing Specialist to help bring their products to life in the market and communicate their value to customers and partners.

The Role:

As a Product Marketing Specialist, you’ll play a key role in driving the success of HVAC product lines. You’ll be responsible for developing go-to-market strategies, crafting compelling messaging, and enabling the sales team with effective tools and insights. This role bridges product management, sales, and marketing—ideal for someone who thrives on cross-functional collaboration and has a passion for HVAC technologies.

Package:

Salary around £50,000 per year.

Key Responsibilities:

• Develop and execute product marketing plans for new and existing HVAC products
• Conduct competitive analysis and market research to inform positioning and messaging
• Create compelling sales enablement materials, product collateral, and technical documentation
• Collaborate with product management to shape product roadmaps based on market needs
• Plan and execute product launches in coordination with marketing and sales teams
• Support digital marketing campaigns with product-specific content
• Train internal stakeholders and channel partners on product benefits and key differentiators

Requirements:

• 3+ years of product marketing experience, preferably in HVAC, construction, or engineering-related industries
• Excellent communication, storytelling, and copywriting skills
• Analytical mindset with a passion for data-driven decision-making
• Ability to manage multiple projects and deadlines in a fast-paced environment