Product Marketing Senior Manager, WPP Open - 12 month FTC

WPP; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

WPP is seeking a Product Marketing Senior Manager to lead the strategic positioning of WPP Open, their AI Marketing Platform. This role involves defining market strategies, influencing decision-makers, and ensuring platform integration across global networks. Candidates should possess a blend of product discipline and agency experience to drive successful client growth initiatives.

Benefits

Leadership role with career growth opportunities

Access to a network of global talent

Strategic role at the core of transformation agenda

Qualifications

• Experience in product marketing and strategy in a SaaS or Martech environment.
• Deep expertise in the marketing agency ecosystem.
• A track record of successfully launching and scaling enterprise-level products.

Responsibilities

• Lead the end-to-end go-to-market strategy for the platform.
• Define and own core messaging and value propositions.
• Develop competitive intelligence and market analysis.

Skills

Product marketing

Strategic communication

Narrative skills

Market analysis

Client-centric value propositions

Job description

Product Marketing Senior Manager, WPP Open - 12 month FTC

London

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

About WPP Open

WPP Open is WPP’s AI Marketing Platform. Built at the intersection of creativity, data, and technology, Open is designed to solve marketing’s hardest problems — from fragmented workflows to underused data to the everyday pressures of doing more with less.Created in collaboration with the world’s largest brands, Open is not just a tool for agencies — it’s a platform our clients recognize themselves in. It speaks their language, meets their challenges head-on, and transforms how marketing gets done at scale.We’re looking for curious, collaborative minds to help us grow the Open platform into a defining force in modern marketing.

Why we're hiring:

We’re hiring a Product Marketing Manager to lead the strategic positioning and market adoption of WPP Open across our global network of agencies and clients.

This role requires a blend of deep product discipline and senior agency-side instinct. You will define and execute go-to-market strategies for major platform capabilities, develop messaging that influences C-suite decision-makers, and drive strategic alignment across internal teams to ensure Open is integral to our client growth strategies.

You will be the key storyteller for the platform, articulating not just its function, but its fundamental value in transforming modern marketing.

What you'll do:

• Lead the end-to-end go-to-market strategy and execution for new platform capabilities and large-scale updates, ensuring successful launch and adoption.
• Define and own the platform’s core messaging, positioning, and value proposition, ensuring it resonates with client executives and senior agency leaders.
• Act as the primary bridge between Product and commercial teams, translating complex technical capabilities into clear, client-centric value propositions and strategic narratives.
• Drive strategic alignment with senior agency leadership to ensure Open is embedded within client delivery and growth initiatives.
• Develop and scale a comprehensive sales enablement programme, creating high-impact pitch collateral that empowers our agencies to win new business.
• Serve as a key strategic partner to Product, UX, and Engineering leadership, ensuring the voice of the user and client shapes the platform roadmap and long-term vision.
• Own the competitive intelligence and market analysis function, delivering actionable insights that inform product strategy and commercial opportunities.
• Lead cross-functional initiatives to embed Open as the central marketing OS across the WPP network, driving engagement through high-level communications, training, and strategic programmes.

About You

• Experience in product marketing, strategy, or platform commercialisation, with significant experience in a SaaS, enterprise, or a Martech environment.
• Deep expertise in the marketing agency ecosystem; you have a sophisticated understanding of campaign delivery, client pressures, and how technology can enable—or hinder—creative and strategic excellence.
• Exceptional narrative and strategic communication skills, with proven ability to influence senior stakeholders and articulate complex ideas with clarity and conviction.
• A track record of successfully launching and scaling enterprise-level products within large, matrixed organisations.
• A strategic, self-starting leader comfortable with ambiguity and adept at shaping strategy in a fast-evolving environment.
• A deep understanding of marketing operations, content supply chains, or generative AI in practice.

What We Offer

• A leadership role in shaping one of the most ambitious marketing platforms in the world.
• A highly visible and strategic role at the core of WPP’s transformation agenda.
• Unparalleled access to a global network of creative, technical, and strategic talent.
• Significant executive visibility and a clear path for growth across WPP agencies, clients, and platforms.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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