Product Marketing, Senior Associate

BNY Mellon; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

BNY Mellon is seeking a Senior Associate for Product Marketing in London, focusing on driving marketing initiatives for Asset Servicing. The role involves strategy execution, collaboration with product teams, and creative messaging that resonates with clients while fostering a diverse and inclusive culture. Join a leader in the financial services sector with tremendous impact on the global economy.

Benefits

Highly competitive compensation

Generous paid leaves

Access to global resources and tools for well-being

Qualifications

• Relevant years of experience in product marketing within the financial services industry.
• Proven ability in supporting development of comprehensive product marketing strategies.
• Understanding of marketing principles and emerging trends in product marketing.

Responsibilities

• Drive commercial success by executing marketing strategies aligned with business priorities.
• Build product positioning and messaging that resonate with clients.
• Collaborate with product development, sales, and marketing teams to execute campaigns.

Skills

Communication

Creativity

Collaboration

Marketing Strategy

Customer Insights

Education

Bachelor's degree in marketing, business, communications, or related field

Master's degree preferred

Job description

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At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

Are you someone with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?

Our Marketing and Communication organization is expanding our product marketing team and seeking a future team member for a Senior Associate, Product Marketing, Archer to join our product marketing team. This role will be based at our London office, located at 160 Queen Victoria Street and is Hybrid (4 days in office)

In this role, you'll make an impact in the following ways:

• Drive commercial success of BNY's Asset Servicing business by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop messaging and positioning, and create go-to-market strategies.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.

Responsibilities can include:

• Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact
• Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
• Expand knowledge about the Asset Servicing set of solutions, the client segments they serve and the competitive environment
• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
• Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

To be successful in this role, we're seeking the following:

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• Relevant years experience in product marketing, with a strong track record of success in the financial services industry.
• Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody and fund administration is preferable.

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
• "Most Just Companies", Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.