Product Marketing Manager, Wearables Impact

Meta; London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A leading technology company in London is seeking an experienced Product Marketing Manager for Wearables Impact. You will lead global initiatives to demonstrate the societal benefits of our products while collaborating with various teams. The role requires extensive experience in product marketing, a strong understanding of consumer trust, and strategic execution skills. This position offers competitive compensation and various benefits.

Benefits

Competitive salary

Comprehensive benefits package

Qualifications

• 10+ years of experience in product marketing or related fields.
• Experience working with high-value partners in government and nonprofits.
• Proven communication skills for diverse stakeholder engagement.

Responsibilities

• Lead the design and delivery of impactful global programs.
• Collaborate across teams to showcase product benefits.
• Conduct market assessments from a consumer perspective.

Skills

Product marketing

Cross-functional collaboration

Consumer trust management

Strategic execution

Analytical skills

Education

BA/BS degree in marketing or related field

Master’s degree preferred

Job description

Overview

We are seeking an experienced Product Marketing Manager for Wearables Impact to lead major initiatives that deliver and showcase the value and impact of our products. This role will spearhead high-profile, impactful programs, while collaborating cross-functionally across policy, product, marketing, and more to amplify and communicate the societal benefits of our innovations.

Responsibilities

• Design, lead and deliver two to three major impactful global programs that build and showcase the value created by our wearable products
• Develop strategic program and measurement frameworks for these to ensure alignment with broader business goals and objectives
• Develop and deepen compelling use cases that demonstrate the social impact of our wearable products
• Translate program outcomes into compelling narratives and external campaigns that highlight the impact of our innovations to broad audiences in priority global markets
• Collaborate cross-functionally with Policy, Communications, Product, marketing, and other teams to identify, design, and execute high-impact programs that showcase Meta’s products to key stakeholders
• Build programs that identify and nurture a global community of product advocates, connecting them to opportunities to influence our product roadmap and champion our innovations
• Lead cross-functional teams from conception through execution and launch of go-to-market strategies, ensuring alignment and momentum through end of life
• Serve as the single point of contact for communicating go-to-market updates and reviews with cross-functional leadership
• Conduct market assessments using quantitative analysis and qualitative feedback, always representing the consumer point of view
• Design tests, measure impact, and learn quickly by partnering with cross-functional teams in a results-focussed environment
• Identify key external stakeholders to partner with around strategic product donation

Minimum Qualifications

• BA/BS degree in marketing, business, product development, or related field, or equivalent practical experience
• 10+ years of experience in product marketing, product management, trust management, management consulting, business strategy, or a similar field
• Experience working with high value partners in government, nonprofits and business
• Experience working on issues related to consumer trust, safety, and/or privacy in consumer products
• Experience of designing global product impact programs from the ground up, with demonstrable success in delivery and reputational impact
• Demonstrated combination of strategic direction and tactical execution
• Experience working in a cross-functional capacity within a time-sensitive, evolving environment
• Experience leveraging consumer research and user data insights to inform product and go-to-market strategy
• Proven communication skills crafting clear and concise documents and updates for a wide range of stakeholders
• Experience working with products sold direct-to-consumer
• Quantitative, analytical, and conceptual problem-solving skills combined with demonstrated business acumen
• Experience structuring and solving complex problems and influencing product decisions from insights to action

Preferred Qualifications

• Master’s degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline
• Experience working in emerging technology or category development
• Experience in consumer tech hardware and/or software for hardware products, especially those sold through both consumer and B2B channels
• Domain expertise in immersive devices, AI, or related fields

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.