Product Marketing Manager (TradFi/Web3)

JR United Kingdom; City Of London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading company seeks a Product Marketing Manager to innovate traditional trading engagement strategies. You will spearhead product launches, develop user experiences, and drive user acquisition campaigns for a new platform focused on stocks and equities. Ideal candidates will have strong product marketing backgrounds and thrive in fast-paced environments.

Qualifications

• 3-4 years of product marketing experience, ideally in stocks or equities.
• Proven success in launching B2C products, driving adoption.
• Strong analytical skills and proficiency in marketing analytics.

Responsibilities

• Drive go-to-market strategy and lifecycle campaigns for product launches.
• Design integrated marketing campaigns for user acquisition.
• Conduct user interviews and analyze behaviors to inform product development.

Skills

Product Marketing

Communication

User Research

Copywriting

Analytical Skills

Job description

Social network you want to login/join with:

Product Marketing Manager (TradFi/Web3), london (city of london)

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Client:

MCG Talent

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

As a Product Marketing Manager, you will work with product and growth teams to develop launches, campaigns and user experiences to change how the next generation of users engage with traditional markets. You will drive the go-to-market strategy, lifecycle campaigns, and product positioning for our client's newly built platform focused on stocks and equities trading.

Responsibilities

• Develop compelling messaging that highlights accessibility, low fees, superior user experience, and cross-asset trading capabilities, while owning positioning and creative briefs.
• Identify user personas (e.g., crypto-first investors, fintech enthusiasts, traditional traders) and craft tailored journeys to drive user acquisition at target cost-per-acquisition (CAC).
• Lead go-to-market strategies for new features, such as fractional shares, commission-free trading, and securities lending.
• Design integrated campaigns across email, in-app, paid media, content, and influencer channels to boost adoption, cross-sell opportunities, and engagement, with user acquisition teams executing.
• Conduct user interviews, surveys, and behavioral analysis to shape positioning and inform the product roadmap.
• Develop lifecycle and retention campaigns to encourage trading activity, repeat engagement, and product education.
• Collaborate with product, CRM, user acquisition, design, partnerships, media, and communications teams for seamless launches and sustained adoption across crypto and equities ecosystems.
• Work with the Head of Growth and Product to set KPIs for funnel metrics, retention, and campaign performance.

Requirements

• 3-4 years of product marketing experience, ideally with a background in stocks or equities trading.
• Proven success launching and scaling B2C products or platforms, driving sustainable adoption and revenue growth.
• Exceptional communication and copywriting skills, with the ability to simplify complex concepts and create compelling narratives.
• Highly collaborative, thriving in fast-paced, cross-functional environments with a proactive, action-oriented mindset.
• Strong analytical skills, proficient in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto-native or familiar with community-driven growth strategies.

Does this sound like you? Apply NOW or drop me a DM. Let's connect!