Product Marketing Manager | REMOTE (UK)

Gatekeeper | part of Cinergy Group; London; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to support rapid growth by managing go-to-market strategies and enhancing customer adoption through AI-driven tools. This high-impact role involves working closely within a collaborative environment, requiring strong writing, technical savvy, and the ability to navigate complex product narratives.

Benefits

100% remote working

Generous annual leave allowance

Private health cover

Company pension scheme

Gatekeeper retreats

Qualifications

• Experience working closely with Sales and Product teams.
• Strong understanding of go-to-market processes.
• Highly organized, able to manage multiple projects and deadlines.

Responsibilities

• Own end-to-end go-to-market planning for monthly releases.
• Craft messaging frameworks and coordinate launch communications.
• Shape product story across website, collateral, and campaigns.

Skills

Clear, confident writing

Storytelling

Collaboration

AI tools proficiency

Technicalsavviness

Education

Experience in Product Marketing or related field

Tools

HubSpot

ClickUp

Google Workspace

Storylane

Job description

Description

Gatekeeper is a SaaS-based Vendor and Contract Management Platform that uses Agentic AI to radically reduce costs, eliminate risk, and make Procurement, Legal, and Finance teams more productive in compliance-first mid-market organisations.

You’ll join a small but growing Product Marketing team, reporting directly to the Product Marketing Lead and collaborating closely with Marketing, Sales, CS, and RevOps.

Since 2015, Gatekeeper has consistently achieved significant, profitable growth year over year with long-termcustomers such as Crocs, The Telegraph, and Autotrader.

Due to our continued global growth, we are looking for a Product Marketing team member to help drive revenue growth and increase adoption across our customer base.

Your North Star metrics:

• New‑deal win rate(help Sales close more, faster)

• Feature activation & adoption(ensuring customers use and adopt new product features)

• Expansion ARR(upsell and cross‑sell traction)

Why this role exists:

Gatekeeper is evolving fast, with monthly releases spanning Agentic AI, traditional platform enhancements, and everything in between. To match this pace, we’re looking for a Product Marketing Manager who not only keeps up but also operates with an AI-first mindset in managing their work.

That means:

• Using AI tools to speed up research, streamline workflows, and increase content output without compromising quality.

• Proactively testing and adopting AI to improve messaging development, campaign execution, and team enablement.

• Bringing clarity to complexity, particularly around AI-powered features and how they solve real customer problems.

• Participating in regular cross-functional sessions, including monthly GTM reviews, sprint planning sessions, and release retrospectives, to align teams and priorities.

This is a high-impact role at the heart of how Gatekeeper brings its product to market. You’ll own messaging, enablement, competitor intelligence, and campaign delivery across a wide range of channels, working closely with Marketing, Product, Sales, and RevOps to ensure successful adoption and growth.

Key responsibilities:

Monthly Release Leadership

• Own end‑to‑end go‑to‑market planning for every monthly release.

• Deep‑dive with Product to grasp the “why” and the “so what”.

• Craft clear messaging frameworks and coordinate all launch comms.

• Produce or orchestrate release assets: notes, demo videos, blog posts, in‑app prompts, social snippets.

• Define success KPIs for activation & adoption; track and share weekly.

Internal Enablement

• Build tailored sales packs: pitch decks, demo scripts, one‑pagers, objection guides, battlecards.

• Deliver live and async enablement for AEs, SDRs and Account Directors.

• Keep Storylane (our Interactive Demo software) demos and sales collateral in lock‑step with product positioning.

• Support Demand Gen and Events teams on campaigns and field events.

Narrative & Content Engine

• Shape Gatekeeper’s product story across website, collateral and campaigns.

• Become fluent in the jobs‑to‑be‑done for Procurement, Legal and Finance teams—and how Gatekeeper solves them.

• Create value‑led content that explains benefits, not just features.

• Partner with subject‑matter experts to turn technical ideas into compelling narratives.

Competitor & Market Intelligence

• Monitor competitive moves and emerging trends.

• Summarise insights into battlecards, win/loss briefs and market updates.

AI‑First Marketing Ops

• Leverage AI tools (content drafting, video editing, data analysis) to scale output.

• Build repeatable, automated workflows that multiply your impact.

Cross‑functional Collaboration

• Partner with Customer Marketing on launch webinars, customer stories and nurture streams.

• Provide advocacy content (case studies, quotes) for launches and campaigns.

Requirements

Traits

• Natural curiosity:You keep asking “why?” until the answer is clear.

• Self-starter:You take ownership of your workload, manage your time effectively, and consistently meet deadlines without close supervision.

• Growth mindset:You test ideas quickly and learn from data.

• Team player:You build trust with Product, Sales, CS, RevOps and the wider business.

• Tech-savvy:You enjoy using AI tools to work faster.

Must-Haves

• Experience working in Product Marketing or similar.

• Clear, confident writing and storytelling skills.

• Experience working closely with Sales and Product teams.

• Strong understanding of go-to-market processes.

• Proficiency with tools like HubSpot, ClickUp, Google Workspace, Storylane, and AI tools (e.g. ChatGPT, Veed.IO, etc).

• Highly organised, able to manage multiple projects and deadlines.

Nice to Haves

• Experience working on AI-related products or in a fast-paced, technical environment.

• Familiarity with procurement, vendor management, or contract lifecycle software.

• Experience running product launches or major campaigns.

• You've worked in B2B SaaS.

• You've launched AI products successfully.

What we offer

• 100% remote working: live anywhere in the UK, no offices and no commute

• Generous annual leave allowance

• Comprehensive benefits package including:

  • Private health cover

  • Company pension scheme

  • Life Assurance

  • Group Income Protection

• Learning & Development opportunities for lifelong learners

• Technology: we provide everything you need to do your best work

• Gatekeeper for Good: Match funding to support non-profit organisations in your local community

• Gatekeeper retreats

We live by our company vision and values. If these ring true to you and if you thrive in fast-moving environments, love simplifying the complex, and want to help shape the future of AI-powered work, we’d love to hear from you.

Gatekeeper offers a diverse and multicultural working environment, currently spanning 15 countries. We respect each other’s differences and welcome candidates from all backgrounds.