Product Marketing Manager, Product & Brand CollaborationsDe Beers JewellersDiamond Sales

De Beers Group; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in luxury jewelry is seeking a Product Marketing Manager to elevate its brand through innovative collaborations and strategic market analysis. The role demands managing product launches, developing global strategies, and working with various teams to meet revenue and margin goals. Ideal candidates will possess a relevant degree, extensive experience in luxury branding, and strong strategic marketing skills.

Qualifications

• Significant experience in luxury jewelry branding.
• Proven strategic product marketing experience, including head office roles.
• International experience and project management skills.

Responsibilities

• Supporting product portfolio strategy and launch plans.
• Managing product development, ensuring deadlines and margins are met.
• Monitoring competition and sales performance and making recommendations.

Skills

Strategic thinking

Market research

Creative problem-solving

Client-centric skills

Communication

Education

Relevant degree or professional qualification

Job description

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Product Marketing Manager, Product & Brand CollaborationsDe Beers JewellersDiamond Sales, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 1ed948ae45ac

Job Views: 5

Posted: 02.06.2025

Expiry Date: 17.07.2025

Job Description:

A global role working with and supporting the VP Product Marketing by managing product and brand collaborations and other potential capsule collections from creative collaborations.

The objective is to elevate the profile of DBJ in the creative space, demonstrate industry leadership, and achieve increased sales and margin growth through image-driven capsule and collections designed to meet sales targets.

Key responsibilities include:

• Supporting the VP in reviewing market trends, competitor offerings, and pricing, and presenting business opportunities.
• Developing campaign strategies and 3-year global plans for product categories.
• Managing regional and global product launches, portfolios, ranges, and pricing with a cost-aware approach.
• Collaborating with sourcing, design, development, strategy, merchandising, and marketing teams on launch planning and development processes.
• Monitoring and reporting on ROI and building relationships with stakeholders.

Key Responsibilities:

• Supporting product portfolio strategy and launch plans.
• Assisting in product development from brief to in-market performance, including forecasting, pricing, and sales analysis.
• Monitoring competition and sales performance, and making recommendations.

Global Strategy:

• Developing global product strategies to grow the business profitably.
• Setting growth and turnover objectives for the 3-year plan.
• Conducting market research to inform strategies.

Product Marketing:

• Supporting product launch plans and developing creative briefs.
• Managing product development, ensuring deadlines and margins are met.
• Proposing concepts, names, and positioning for launches.

Portfolio Monitoring & Analysis:

• Providing monthly analysis and ensuring range coherence.
• Identifying products to continue or discontinue based on performance.

Financial Objectives & ROI:

• Monitoring and reporting on ROI, optimizing the product portfolio, and achieving revenue and margin goals.
• Implementing cost improvements and pricing strategies.

Qualifications and Experience:

• Relevant degree or professional qualification with significant experience in luxury jewelry branding.
• Proven strategic product marketing experience, including head office roles.
• International experience and project management skills.
• Knowledge of the jewelry industry and strategic thinking with analytical skills.

Mental Processing Ability:

• Entrepreneurial mindset, critical issue identification, and creative problem-solving.

Social Process Skills:

• Experience in go-to-market strategies, market research, and storytelling.
• Strong communication, facilitation, and client-centric skills.
• Adaptability, positivity, and a passion for customer behavior and multichannel shopping.