Product Marketing Manager - Platform

OneAdvanced; Birmingham; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to lead the strategy for their innovative Technology Platform. This role offers the chance to shape marketing initiatives that drive success across various sectors, including Health and Education. You will work in a collaborative environment, crafting value propositions and executing go-to-market strategies that resonate in competitive markets. This is a unique opportunity to make a significant impact while growing personally and professionally within a supportive and wellbeing-focused organization. If you're ready to take the next step in your career, this role is for you.

Benefits

25 days annual leave

Employee Assistance Programme

Performance Bonus

Pension Scheme with 5% matched contribution

Discounted Parking

Volunteering Time

Development Programmes

Qualifications

• 3+ years in Product Management or Marketing with a focus on technology.
• Strong leadership skills and ability to manage virtual teams.

Responsibilities

• Develop and own the Product Marketing Plan for the Technology Platform.
• Lead Go-To-Market strategies and collaborate with cross-functional teams.

Skills

Product Management

Product Marketing

Leadership

Communication Skills

Analytical Thinking

Presentation Skills

Collaboration

Creative Problem Solving

Education

Bachelor's Degree in Marketing or related field

Job description

Role Introduction

Are you ready to make a real impact? Join the OneAdvanced Product Marketing team as our Product Marketing Manager for our Technology Platform and take a lead role in driving the success of our cutting-edge development initiatives. This is your opportunity to shape the strategy behind the technology that powers a diverse range of our investment products, from core business applications like Payroll and Finance to specialised solutions such as Practice Management, Learner Management, and Patient Care.

Our platform serves as the backbone of innovation across our primary sectors including Health, Care, Legal, Education, Government, Housing, and Commercial Services. It encompasses essential components like User Experience, Artificial Intelligence (AI), Cyber Security, and APIs, providing the foundation for both our current product suite and future advancements.

This is your chance to thrive in a fast-paced and dynamic environment, working with a multidisciplinary team of experts. You'll play a pivotal role in bringing our technology to life for diverse sectors, crafting strategies that directly influence customer success and business growth.

What You Will Do

This is a highly strategic and visible role where you’ll have the autonomy to chart a clear path and the resources to bring our vision to life. You’ll be responsible for:

1. Develop & own the Product Marketing Plan: Create a long-term strategy for promoting the Technology Platform, aligning it with product portfolio goals and business objectives.
2. Positioning, Messaging & Differentiation: Craft value propositions, refine messaging for target personas, and produce marketing assets that resonate in competitive markets.
3. Lead Go-To-Market (GTM) for the Platform: Lead, manage, plan and execute GTM strategies for platform releases and updates, ensuring alignment across teams and engagement with customer segments.
4. Sales Enablement: Build impactful sales tools and customer-facing collateral to empower sales and field marketing teams.
5. Cross-Functional Collaboration: Work closely with Field Marketing, Sales, and Product teams to coordinate roadmap planning, launches, and campaigns.
6. Customer Feedback Integration: Deliver customer insights and feedback to Product Management, contributing to roadmap development and ensuring customer needs are addressed.
7. Spokesperson and Subject Matter Expertise: Serve as a Technology Platform expert, supporting sales teams, events, and category-level discussions with credibility and authority.

What You Will Have

• At least 3 years previous Product Management or Product Marketing experience
• Emerging leadership and management skills
• Virtual-Team management for GTM activity
• A high standard of verbal and written communication skills
• Good presentation skills
• Collaborative
• Critical and analytical thinking
• Creative, proactive and organised
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Ability to manage multiple tasks
• Team Working
• Communication
• Interpersonal Understanding

What We Do For You

Wellbeing focused: Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral.

• Annual Leave: 25 days of annual leave, plus public holidays and the ability to buy additional days.
• Employee Assistance Programme: Free advice, support, and confidential counselling available 24/7 through Care First.
• Endometriosis Friendly Employer: We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace.

Personal Growth: Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally.

• Development Programmes: From Future Managers to Leadership Training, our development programmes help you get where you need to go.
• Performance Bonus: Our Group-wide bonus scheme enables you to reap the rewards of your success.

Financial wellbeing: We understand as well as your mental wellbeing, your financial wellbeing is really important.

• Pension Scheme: Our plan with Scottish Widows offers 5% matched contribution by the company.
• Income protection insurance: Providing you with support and assistance when you need it most.
• Discounted Parking: We have partnered with QPark to provide an exclusive discounted rate for OneAdvanced employees when purchasing a digital season ticket.

Recognition: Highlighting and rewarding the great work our people do.

• Performance & Talent: Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self.

Making a Difference: We provide opportunities to help our people make a difference to the causes they care about.

• MatchIt! Fundraise for a cause close to your heart and Advanced will match part of the funding.
• Volunteering Time: Our volunteering leave scheme allows you to use your time to help those who need it.
• Pennies from Heaven: Donate the pennies from your paycheck to help make a difference without lifting a finger.

Who We Are

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here.