Product Marketing Manager, Omdia - 12 Month FTC

Informa Group Plc.; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading B2B technology firm is seeking a Product Marketing Manager on a maternity cover contract. This role involves shaping the marketing strategy and materials for a global analyst firm, requiring strong creativity and collaboration with various teams. The ideal candidate will bring fresh ideas and a proactive approach to marketing, playing a crucial part in establishing the function at an exciting time of transformation.

Benefits

25 days annual leave plus additional benefits

Flexible working patterns

Career development opportunities

Company funded private medical cover

ShareMatch scheme

Wellbeing support and EAP assistance

Qualifications

• Experience in B2B product marketing, ideally in technology or telecom.
• Hands-on experience creating marketing assets.
• Ability to turn complex concepts into engaging messaging.

Responsibilities

• Develop clear messaging and positioning for Omdia's services.
• Create visually compelling sales collateral.
• Track and measure the success of marketing efforts.

Skills

B2B product marketing

Content marketing

Demand generation

Storytelling

Creative mindset

Problem-solving

Tools

PowerPoint

Canva

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth - from concept and product development to market readiness strategies and sales effectiveness. Omdia is at an exciting turning point. With Product Marketing being built out as a new function within the marketing team, this is a rare opportunity to help shape and define how we position and communicate the value of our analysis and research services.

We're looking for a strategic and creative Product Marketing Manager (maternity cover contract) who can bring fresh ideas, develop strong storytelling, and have an eye for great design to how we market our analyst-led portfolio. You'll support the Consumer, Enterprise, Integrated Tech and Telco segments as needed

Shaping Omdia's story & Product Marketing function

• Develop clear, compelling messaging and positioning propositions that communicate the unique value of Omdia's services.
• Collaborate with Product Managers, Sales, Sales Enablement and Analysts to ensure services are positioned effectively for different audiences.
• Bring fresh thinking to how we differentiate ourselves in the market, analyzing competitors and customer needs to refine our positioning.
• Contribute to the success of Omdia's brand, ensuring consistency across product marketing assets.

Creating engaging, visual, and impactful Marketing materials

• Turn complex research into engaging, visually compelling sales collateral-from sales decks and one-pagers to product landing pages and other digital assets.
• Use tools like PowerPoint and work with our graphic designer to experiment to create professional, polished materials.
• Work closely with the Marketing Ops and Products Ops teams to refine how our services are presented online and boost discoverability.
• Support Sales Enablement, ensuring they have the templates and messaging to communicate Omdia's value effectively.

Driving innovation & improving how we work

• Challenge the status quo-identify ways to improve how we create, manage, and distribute product marketing content.
• Bring ideas and innovation to how we present insights, ensuring our collateral stands out in a crowded market of analyst houses and consulting firms.
• Work across teams to create processes that make product marketing more efficient and impactful.
• Use AI tools, including Omdia's in-house platform Elysia, to innovate how we create content, streamline processes, and enhance messaging efficiency.
• Track and measure the success of marketing efforts, making data-driven recommendations for improvement.

Qualifications

• Experience in B2B product marketing, content marketing, or demand generation, ideally in technology, telecom, or research.
• A creative mindset with hands-on experience using PowerPoint, Canva, or similar tools to create high-quality marketing assets.
• Ability to take complex concepts and turn them into clear, engaging messaging.
• Experience working with different teams, at different levels of seniority with an ability to bring people together around shared goals.
• A growth mindset, comfortable building a function as much as delivering on immediate needs.
• A proactive, problem-solving attitude-comfortable in a fast-paced, evolving environment where resourcefulness is key.
• Ability to take ownership, work independently, taking the lead and own issues and within the role's remit.

This is more than just a Product Marketing Manager role-it's a chance to shape and establish product marketing within Omdia at a time of transformation. With the opportunity to build this function from the ground up, you'll have the chance to make a real impact.

If you thrive in a creative, collaborative, and fast-moving environment and want to be part of something new and exciting, we'd love to hear from you!

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

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