Product Marketing Manager - IT / Tech Services

Michael Page; Leeds; Hybrid; GBP 51,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking a Product Marketing Manager for the IT Services sector in the Leeds area. This role involves developing marketing strategies, launching new products, and collaborating with teams to enhance product positioning. Candidates should have experience in product marketing, strong communication skills, and a background in IT services. The position offers a competitive salary up to £60,000 and hybrid working opportunities.

Benefits

Competitive salary up to 60,000

Hybrid working

Professional growth opportunities

Comprehensive benefits package

Qualifications

• Proven experience in Product Management or Product Marketing within IT Services.
• Record of launching new IT products to UK markets.
• Strong understanding of IT Managed Services market.
• Knowledge of product positioning and branding strategies.

Responsibilities

• Develop and implement product marketing strategies.
• Collaborate with cross-functional teams to align marketing efforts.
• Create marketing campaigns to drive product awareness.
• Conduct market research to identify trends and customer needs.

Skills

Product Marketing

Market Analysis

Communication

Project Management

Digital Marketing

Education

Degree in Marketing, Business or related field

Tools

Digital Marketing Tools

Analytics Platforms

Job description

The Product Marketing Manager - IT / Tech Services role focuses on developing and executing marketing strategies to promote products effectively within IT services industry. Based in Yorkshire, this position is ideal for candidates with a strong understanding of marketing practices and product positioning.

Client Details

The company is a medium-sized organisation within the technology sector, known for its innovative approach to delivering cutting-edge solutions. With a focus on customer satisfaction and product excellence, the company fosters a collaborative and forward-thinking environment.

Description

The key responsibilities for the Product Marketing Manager - IT / Tech Services role will include:

• Develop and implement product marketing strategies to support business objectives.
• Collaborate with cross-functional teams to align marketing efforts with product development.
• Create and manage marketing campaigns to drive product awareness and sales.
• Conduct market research to identify trends, customer needs, and opportunities for growth.
• Craft compelling product messaging and positioning to differentiate offerings in the Technology market.
• Analyse campaign performance and provide actionable insights to improve outcomes.
• Support the sales team with marketing materials and product knowledge.
• Stay updated on industry developments to ensure competitive positioning.

Profile

For the Product Marketing Manager - IT / Tech Services role, applicants should have:

Proven experience in a Product Management or Product Marketing role within IT Services, Technology, or related sector.
Demonstrable record of launching new IT products to UK markets.
Strong understanding of the IT Managed services market.
Strong understanding of product positioning and branding strategies.
Proficiency in analysing market trends and customer insights, and able to translate data into actionable insights.
Excellent communication and collaboration skills.
Ability to manage multiple projects and meet deadlines effectively.
Knowledge of digital marketing tools and analytics platforms.
A degree in marketing, business, or a related field is preferred.

Job Offer

On offer for the Product Marketing Manager role:

• A competitive salary up to 60,000 per annum.
• Hybrid working with two days per week on-site. Office location commutable from Leeds area.
• Opportunities for professional growth and development within the Technology industry.
• A collaborative and innovative work environment.
• Comprehensive benefits package to support work-life balance.

This is a fantastic opportunity for a Product Marketing Manager to make a meaningful impact. If you are ready to take the next step in your career, apply today!