Product Marketing Manager: Interactive Content Strategy

Aristocrat; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

Aristocrat in London seeks a Manager, Product Marketing – Interactive Content to translate product priorities into compelling positioning and go-to-market plans. You will work across Content, Aggregation, iGaming and Sports with teams in Product, Commercial, Creative, and Marketing to shape customer-facing narratives.

You will coordinate launches, develop launch materials, measure success with Marketing Analytics, and ensure compliance across markets.

Qualifications

• 5+ years in product/portfolio or go-to-market marketing in regulated or tech environments.
• Ability to translate complex products into clear messaging and materials.
• Experience coordinating cross-functional launches and managing multiple priorities.

Responsibilities

• Develop and deliver product marketing plans for Aristocrat’s interactive content portfolio.
• Convert roadmaps and market insights into positioning, messaging and GTM recommendations.
• Coordinate launch readiness across multiple teams and regions.
• Build high-quality marketing materials: launch briefs, sales enablement, narratives, FAQs.
• Collaborate with Commercial and customer-facing teams to gather feedback and improve future launches.
• Develop campaign assets with Creative/production teams to ensure on-brief, on-brand outputs.
• Define success metrics with Marketing Analytics and review performance for actionable changes.
• Maintain clear launch plans, dependencies, risks, and approvals.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Launch planning

Campaign assets

Stakeholder management

Regulated markets

Education

Bachelor’s degree or equivalent

Tools

Marketing Analytics

Job description

Aristocrat in London seeks a Manager, Product Marketing – Interactive Content to translate product priorities into compelling positioning and go-to-market plans. You will work across Content, Aggregation, iGaming and Sports with teams in Product, Commercial, Creative, and Marketing to shape customer-facing narratives.

You will coordinate launches, develop launch materials, measure success with Marketing Analytics, and ensure compliance across markets.