Product Marketing Lead – Interactive Content

Aristocrat Leisure; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

Aristocrat, based in London, seeks a Manager, Product Marketing – Interactive Content to translate product roadmaps into compelling positioning and go-to-market plans. You will coordinate launch readiness across Product, Commercial, Creative, and Analytics teams, ensuring brand, compliance, and jurisdictional alignment.

You will partner with regional teams to tailor messaging, develop assets, and measure success, contributing to optimized product narratives and activation in regulated markets.

Qualifications

• 5+ years in product/portfolio marketing or equivalent
• Experience translating roadmaps into messaging and assets
• Coordination of cross-functional launches across multiple teams

Responsibilities

• Translate roadmaps and market insights into positioning, messaging and go-to-market plans.
• Coordinate launch readiness with product, commercial, creative, analytics, and regional teams.
• Develop launch briefs, sales enablement, FAQs and customer-facing content.
• Monitor performance and synthesize insights to improve future launches.
• Maintain launch plans and status updates across teams.

Skills

Product marketing

Go-to-market

Cross-functional launches

Stakeholder management

Marketing communications

Education

Bachelor's degree

Tools

Marketing Analytics

CRM

Content Management System

Job description

Aristocrat, based in London, seeks a Manager, Product Marketing – Interactive Content to translate product roadmaps into compelling positioning and go-to-market plans. You will coordinate launch readiness across Product, Commercial, Creative, and Analytics teams, ensuring brand, compliance, and jurisdictional alignment.

You will partner with regional teams to tailor messaging, develop assets, and measure success, contributing to optimized product narratives and activation in regulated markets.