Product marketing manager in B2B platforms

Malt; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Stock options

Sabbatical leave every 3 years

Books on topics of interest

Job summary

Malt, Europe's leading freelance marketplace, is hiring a Product Marketing Manager for B2B platforms in London. You will architect and scale go-to-market strategies, decoding market intelligence to position Malt decisively.

You will empower sales, account development, and marketing with insights to win. You will synthesize customer feedback and pilot data to drive product releases, coordinate cross-functional teams across Europe, and manage multiple high-stakes projects.

Qualifications

• 8+ years in enterprise software, SaaS, or marketplace GTM roles.
• Proven track record of launching complex B2B platforms.
• Strong ability to translate customer feedback into product releases.
• Excellent cross-functional collaboration across Product, Sales and Marketing.

Responsibilities

• Architect and drive go-to-market strategies for core product areas.
• Optimize the commercial toolkit for sales, accounts and marketing.
• Synthesize customer feedback and pilot data to guide releases.
• Coordinate multiple high-stakes projects with proactive problem solving.
• Elevate brand positioning through Analyst Relations in B2B tech space.

Skills

Go-to-market strategy

B2B platforms

Cross-functional leadership

Market intelligence

Data-driven storytelling

Stakeholder management

Job description

Product marketing manager in B2B platforms

Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different: A diverse team of 600 Malters across 6 European countries; A culture that champions equality (50% of our Comex are women) and inclusive growth; Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI; A mission to give everyone the freedom to work differently.

• Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
• Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win.
• Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
• Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
• Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
• Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
• Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
• Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
• Advanced marketplace economics and dynamic matching optimization.
• Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
• Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
• Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
• Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris
• Every Malter is entitled to stock options
• Every three years, all Malters are entitled to a one month fully paid sabbatical leave
• If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow
• Team building events organized every year