Product Marketing Manager - Energy Aspects

ZipRecruiter; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a leading company as a Content and Product Marketing Specialist, where you'll develop and execute innovative marketing strategies. This role emphasizes content creation, product marketing, and collaboration across teams to drive brand awareness and sales. Enjoy flexible working arrangements and a vibrant workplace culture that promotes a healthy work-life balance.

Benefits

Flexible Working

Social Clubs

Access to Gyms

Diverse Dining Options

Qualifications

• 3-5 years of experience in content marketing or product marketing.
• Strong writing and editing skills.

Responsibilities

• Create and manage high-quality content across various platforms.
• Develop go-to-market strategies for new product launches.
• Collaborate with cross-functional teams for consistent messaging.

Skills

Content Marketing

Product Marketing

SEO

Analytical Skills

Communication

Tools

Content Management Systems

Analytics Software

Social Media Management Tools

Job description

Job Description

Description
As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organization, and you will be instrumental in driving successful marketing campaigns focused on targeted content and product marketing initiatives.

Key Responsibilities

1. Content Creation:

• Create, curate, and manage high-quality content across various platforms, including blog posts, videos, social media, newsletters, whitepapers, and case studies.
• Develop content that showcases our market-leading research and data, establishing us as industry thought leaders.
• Devise content strategies and plans, ensuring timely delivery to support marketing campaigns and product launches.
• Collaborate with subject matter experts to extract insights and translate them into engaging content.
• Optimize content for SEO and AI, enhancing search engine rankings and organic traffic.
• Ensure all content aligns with brand messaging and marketing objectives.
• Stay updated on industry trends and continuously seek content strategy improvements.

Lead:

• Work with the demand team to develop content supporting lead acquisition, nurturing, and conversion.
• Implement content marketing strategies to increase brand visibility, engagement, and leads.
• Analyze content performance data to inform future strategies.

Product Marketing:

• Work closely with product teams to understand features and benefits, translating them into compelling marketing messages.
• Develop go-to-market strategies for new product launches, including targeting, positioning, messaging, and promotions.
• Create sales enablement materials such as brochures, presentations, and case studies to support sales efforts.

Internal Education and Collaboration:

• Educate internal stakeholders on the value of content and product marketing.
• Collaborate with sales, research, product, design, and customer success teams to ensure messaging alignment and consistency.

Please note, this role offers flexible working with 4 days in the office and 1 day remote.

Skills, Knowledge & Expertise

• 3-5 years of experience in content or product marketing or related fields.
• Strong writing and editing skills for engaging content creation.
• Proven experience in product marketing, including go-to-market strategies and messaging.
• Experience supporting lead generation campaigns across multiple channels.
• Proficiency with marketing tools such as CMS, social media management, and analytics software.
• Ability to demonstrate and learn AI tools for content creation.
• Strong analytical skills for interpreting data and decision-making.
• Excellent communication and teamwork skills.
• Experience creating sales enablement materials.
• Ability to educate and influence internal stakeholders.
• Creative storytelling skills with attention to detail.

Job Benefits

Join our unique workplace where passion for our industry-leading products is central. Enjoy a diverse, global team environment with social clubs catering to various interests, fostering a collegial atmosphere that promotes work-life balance. Our offices are located in prestigious buildings with amenities like gyms, retail, dining, and accessible public transport.