Product Marketing Manager (DTC)

Talent Hub Resourcing Solutions Ltd; Brighton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketing Manager to lead a consumer product portfolio in the health and beauty sector. This role involves driving sustainable growth through effective brand strategies and impactful product innovation. You will be at the forefront of product development, ensuring that customer acquisition and profitable growth are achieved. If you have a passion for the beauty industry and a knack for customer-centric marketing, this is a fantastic opportunity to make a significant impact in a thriving environment that values creativity and strategic thinking.

Benefits

Staff discounts

Training and development opportunities

Qualifications

• 3+ years in Brand/Product Marketing within FMCG or cosmetics.
• Strong analytical skills to develop actionable strategies.

Responsibilities

• Develop and execute product strategy for customer acquisition.
• Create compelling product messaging aligned with brand values.

Skills

Brand building

Product Marketing

Analytical skills

Customer centricity

New Product Development (NPD)

Job description

Product Marketing Manager (DTC)

Salary £40,000 - £50,000

Brighton/ Hybrid, 2 days office based

Our client is looking for a skilled and experienced Product Marketing Manager to join the busy Product Marketing team. You will be responsible for a consumer product portfolio (health/beauty) where your objective is to drive sustainable growth. You will be responsible for the full marketing mix through maximizing the core portfolio whilst developing impactful innovation that drives the value of the products.

We are looking for candidates with a passion for the beauty industry, as well as focused on customer centricity, by being focused on how the product messaging and the omni-channel experience are as important as delivering on great formulations for NPD.

What you will need for this Global Product Marketing Manager job:

• Experience in similar Brand or Product Marketing Manager positions within a large, international retailer in consumer goods or FMCG (preferably within the cosmetics Industry) for at least 3 years.
• Worked in either retail or ecommerce in a consumer product focused sector.
• Brand building and development experience in driving brand strategies & campaigns.
• Strong expertise in NPD and launches to markets.
• Strong analytical skills with the ability to dissect data into concrete actionable strategies.

Key responsibilities include:

• Develop and execute the products strategy, focusing on delivering customer acquisition and profitable growth.
• Ensure the core portfolio and new product development positioning and communication stays true to the brand purpose across all touch points.
• Be the key person on the product development team to define goals and create a vision for development projects.
• Own & create compelling product messaging which speaks to the brand’s unique values and category specifications.

Benefits include:

Staff discounts, training and development opportunities and much more…