Product Marketing Manager, Dr. Barbara Sturm

Puig; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading luxury beauty brand is looking for a strategic and organized Product Marketing Manager to join their Global Marketing team. This role involves shaping marketing strategies, overseeing product launches, and collaborating across teams to ensure successful market positioning of their luxury skincare line.

Benefits

Competitive compensation & benefits package

A range of learning and development opportunities

Welcoming work culture

Qualifications

• 5+ years of experience in product marketing in the luxury beauty industry.
• Strong understanding of skincare market dynamics.
• Exceptional project management skills.

Responsibilities

• Develop and execute product marketing strategies.
• Lead go-to-market strategies for new product launches.
• Conduct market research and competitor analysis.

Skills

Project Management

Market Analysis

Creative Thinking

Communication

Job description

The Opportunity

Dr. Barbara Sturm is seeking a strategic, creative and highly organised Product Marketing Manager to join the Global Marketing team. As Product Marketing Manager, you will play a pivotal role in supporting the growth of Dr. Barbara Sturm globally; driving competitive and compelling product strategies and global go-to-market campaigns that support and enhance Dr. Sturm’s leading luxury position. In this role, you will be responsible for shaping the international marketing calendar, developing 360 product marketing campaigns, and executing NPD & core marketing strategies across the full Molecular Cosmetics portfolio. This is a highly collaborative role, working closely with cross-functional teams (product development, global marketing, creative, operations, DTC channels and global markets) to ensure the successful and seamless execution of all product launches and sustained growth of the Dr. Barbara Sturm business and product portfolio.

What you'll get to do

Product Strategy & Positioning:
Develop and communicate clear, compelling, and differentiated positioning for core products and innovations that set the brand apart and resonate with Dr. Sturm’s global audience, aligning with the brand’s vision and values.

New Product Launches & Go-to-Market Strategies:
Lead go-to-market strategy for new launches, collaborating with global teams (product development, education, marketing, business development, operations), DTC channels and global markets to ensure seamless execution and maximum impact of all NPD launches.

Product Architecture:
Oversee the strategic structure of the skincare portfolio to ensure a cohesive and elevated offering. Collaborate with product development and marketing to shape our product architecture, identify assortment gaps, and align innovation with market trends. Partner with communications to craft storytelling that enhances consumer navigation and brand differentiation.

Market Analysis & Insights:
Conduct market research and competitor analysis to identify opportunities for innovation and growth. Use consumer insights to refine and optimise product offerings.

Campaign Management:
Plan and execute integrated global campaigns that highlight product benefits, unique formulations, and the brand’s skincare excellence. Ensure alignment with Dr. Barbara Sturm’s voice, aesthetic, and luxury positioning.

Sampling & GWPs:
Lead global sampling and GWP strategies to drive product trial and customer acquisition. Work with product development, operations, and business development to create toolkits guiding global promotional initiatives.

Performance Tracking & Reporting:
Monitor product launch and campaign effectiveness against business objectives. Track KPIs and market data to inform future strategies and ensure success across markets and DTC channels.

We'd love to meet you if you have

• Experience: 5+ years of experience in product marketing in the luxury beauty and/or skincare industry.

• Skills: Strong understanding of skincare market dynamics, customer segmentation, and luxury skincare landscape. Expertise in creating compelling brand stories and effective marketing strategies. Exceptional project management and organizational skills with the ability to juggle multiple priorities and meet fast-paced deadlines.

• Creative & Analytical: Ability to blend creative thinking with data-driven decision-making to drive commercial success. Experience with campaign performance analysis and reporting.

• Communication: Excellent written and verbal communication skills with a keen eye for detail.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package