Product Marketing Manager | Customer Insights & Community

Deel; United Kingdom; Remote; GBP 50,000 - 85,000; Full time

Job summary

A global payroll and HR platform is seeking a Product Marketing Manager to collaborate across teams, drive go-to-market strategies, and manage customer insights. The ideal candidate should have over 4 years of experience in a fast-paced tech environment, and possess strong analytical and communication skills. This position offers remote work flexibility and competitive compensation.

Benefits

Stock grant opportunities

Flexible remote work

WeWork access

Qualifications

• 4+ years of experience in PMM, sales-led growth, or consumer marketing.
• Proven ability to execute complex, cross-functional go-to-market campaigns.
• Strong analytical and creative skills.

Responsibilities

• Manage HR, Procurement, and Payroll advisory boards for insights.
• Launch campaigns highlighting customers and their best practices.
• Create and maintain data-driven buyer personas.

Skills

Customer obsession

Strategic thinking

Analytical skills

Communication skills

Job description

Overview

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform with AI-powered tools and a fully owned payroll infrastructure. Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why you should be part of our success story

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies—breaking down borders that have traditionally limited both hiring and career opportunities. We are building the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and recognition on Y Combinator’s top companies list, all while maintaining a 4.83 average rating from 15,000 reviews across various platforms.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people’s working lives. With our momentum—backed by a $12 billion valuation and $1B in ARR in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

Product Marketing Manager I — You will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights.

Responsibilities

• Manage the HR, Procurement, and Payroll advisory boards, scale them as we scale our offering, and secure monthly sessions to get insights/feedback from them
• Support with customer interviews for case studies creation and selection of customers to drive big customer-centric social campaigns. Work cross-functionally to drive case studies with the regional marketing teams, create media opps with the PR team, and work with CS and AEs to get the customers, social media to generate more traffic.
• Launch campaigns highlighting our customers, listing our ‘most remote’ customers, spotlighting customers’ best practices for global growth, etc.
• Support the PMM Enablement team on content creation when needed, this can include guides, one pagers, decks, etc.
• Aggregate all voice-of-customer signals into a searchable repository; build automated dashboards/alerts to keep stakeholders current.
• Own creation, refresh, and governance of data-driven buyer personas and Ideal Customer Profiles; maintain them as the single source of truth for all go-to-market teams.
• Craft concise insight reports, persona one-sheets, and executive presentations; deliver regular "voice-of-customer" briefings and strategic recommendations to Product, Marketing, and Leadership.
• Publish quarterly deep-dives on priority verticals (BPO, fintech, staffing, etc.), highlighting challenges, compliance drivers, and solution gaps that feed campaigns and GTM strategy.
• Serve as on-call advisor, providing data-backed customer perspective to any team that needs it.

Qualifications

• 4+ years of experience in PMM, sales-led growth, or consumer marketing, ideally within a fast-paced, hyper-growth global tech environment
• Strategic thinker and hands-on doer with a strong bias for action—customer-obsessed, eager to join customer calls, and driven to uncover deep insights into behaviors, motivations, and pain points
• Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Communications
• Strong analytical and creative skills—distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
• Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content

Total Rewards

Our workforce deserves fair and competitive pay with scalable benefits, rewards, and perks that reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

Deel is an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

We will communicate with job applicants using Deel-specific emails and other company domains. You can view up-to-date job listings on Deel’s careers page.

Deel is committed to cultivating a diverse and inclusive workplace and will provide accommodation on request during the recruitment process. If you require accommodation, please inform our Talent Acquisition Team at [e-mail].

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