Product Marketing Manager, Content Transformation AI

VML

Greater London

Hybrid

GBP 90,000 - 130,000

Full time

5 days ago

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Job summary

VML, part of WPP, seeks a Product Marketing Manager for Content Transformation to build the category and shape go-to-market strategy. You will own messaging, value propositions, and collateral for enterprise buyers, collaborating with global heads and product teams.

The role is based in London in a hybrid setup, with a strong emphasis on writing, strategy, and market evidence. You will partner with product management to align value delivery with market needs, develop sales enablement, and ensure

Qualifications

Ten years or more in product marketing, strategy, or related fields.
Deep technical and market knowledge of software landscapes.
Background in complex B2B selling and multi-stakeholder environments.
Strong writing ability demonstrated by work you can show.
Experience in competitive analysis and market segmentation to drive positioning.
Proven track record creating enablement materials used by sellers.

Responsibilities

Align value proposition with market priorities and tailor messages for enterprise buyers.
Define descriptions for Meridian and the diagnostic suite in impactful language.
Conduct competitive analysis and sharpen differentiators across platforms and networks.
Segment buyers, map entry points, and craft messaging for each audience.
Translate product requirements into sales and marketing assets: decks, use cases, case studies, RFP content.
Develop enablement material that sellers actually use to win deals.
Own writing and content creation; shape the go-to-market narrative in early years.
Feed market feedback into the product roadmap to inform decisions.