Product Marketing Manager – B2B2C

Salt Digital Recruitment; Greater Manchester; On-site; GBP 65,000 - 70,000; Full time

Job summary

A leading company in travel solutions seeks a Product Marketing Manager to define value propositions and drive go-to-market strategies. Candidates should have a background in B2B2C environments, with a strong emphasis on data-driven marketing and storytelling skills.

Qualifications

• Minimum 3 years in product marketing or digital proposition role in B2B2C.
• Experience launching features for both clients and end-users.
• Familiarity with loyalty or travel platforms is a plus.

Responsibilities

• Define customer-centric value propositions and product positioning.
• Shape go-to-market strategies and drive insight-led marketing.
• Create impactful content and campaigns.

Skills

Data-driven thinking

Strong storytelling

Agility

Job description

Job Title: Product Marketing Manager – B2B2C

Location: Manchester (2 days in office per week)

Salary: £60-70K based on experience plus bonus

Role:

I am partnering with a global leader in travel and lifestyle solutions, offering end-to-end digital experiences that connect financial services, fintech, and rewards platforms with premium consumer offerings. As they expand into new markets and grow their product suite, they’re looking for a Product Marketing Manager to lead strategic GTM efforts and bring new propositions to life.

Responsibilities:

• Define clear, customer-centric value propositions that speak to different audience needs and elevate product positioning.
• Shape go-to-market strategies for new features and product rollouts.
• Drive insight-led marketing by researching customer behaviour, competitor activity, and market trends to refine messaging.
• Create impactful content and campaigns that raise awareness, fuel adoption, and highlight the value of new solutions.
• Collaborate cross-functionally with product, brand, and client success teams to ensure cohesive storytelling across every touchpoint.

Requirements:

• Minimum of 3 years of experience in a product marketing or digital proposition role in a B2B2C setting.
• Experience launching new features, services, or products to both client and end-user audiences.
• Familiarity with loyalty, lifestyle, fintech, or travel platforms is a plus.
• Data-driven thinker with the ability to uncover insights and translate them into measurable outcomes
• Strong storytelling skills and the ability to craft clear, differentiated messaging
• A hands-on operator who thrives in a fast-paced, agile environment

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2506-354075

Salary: £65000.00 - £70000.00 per annum

Salary per: annum

Job Duration:

Job Start Date: 18/08/2025

Job Industries: PR & Communications

Job Locations: Greater Manchester

Job Types: Permanent

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